This a guest post by Katy Bloomfield, comms director at TopLine Comms. Nineteen years ago, an Admap editorial defined ‘chameleon brands’ as organisations with a strong, consistent core that can nevertheless be adapted to different ...

After over a year of speculation, delays, Brexit and leaks, the highly anticipated Review of Post-18 Education was finally published on Thursday. Prior to publication, momentum on the Review had reached an all-time low, with ...

Generating leads through Facebook is a sure-fire way to increase sales and show off your social media skills to your managers. In this Monday PR Club guest post, digital marketing agency Hallam looks at eight ...

Amol Rajan, media editor at the BBC, gave a speech at the PR360 and Media360 gala dinner last week, in which he made the claim that 95% of comms from PRs is crap. He said ...

Picking the right news brand used to mean careful considerations, such as: ‘Does this brand align with my ethics?’, ‘Can I open this one on the tube without elbowing someone in the face?’, ‘Do I ...

We missed Monday PR Club, so for one week only we present Tuesday PR Club, with three very different examples of social media success and lessons for PRs from Twitter.   1. Innocent’s Blue Drink ...

Lush hit the headlines last week when it announced the closure of its main UK social media accounts. The announcement claimed social media is ‘making it harder and harder for us to talk to each ...

Influencer marketing is growing rapidly, with more professionals entering the industry and partnering with PRs and brands on collaborations. The Vuelio UK Bloggers Survey 2019 has revealed five supersectors that dominate influencer marketing both in ...

Vuelio is delighted to announce the launch of a brand-new PR agency, staffed exclusively by children. Pre-R will be run by primary school children and focus on creative PR and publicity.   The fully integrated ...

Bloggers are getting smarter about navigating the industry and finding success, according to results from the UK Bloggers Survey 2019, but could the PR industry be doing more to adapt alongside them? According to the ...

Over a quarter of all blog content is compensated for in some way, with some bloggers charging over £1,000 per post. The number of full-time bloggers – for whom blogging is their main source of ...

Mental health is finally starting to get the attention it needs in society. As our Issue Spotlight: Workplace Mental Health revealed, it’s high on the Government’s agenda and has drawn in a range of stakeholders ...

The UK is set to leave the EU on 29 March – that’s only 25 days away. Our next webinar will explore what these final weeks have in store for the comms industry and what’s ...

Forward features are a great way to plan your campaigns and content throughout the year. Outlets across the media landscape use forward features to request PR materials and content, so they can provide a simple ...

‘Influencers’ are receiving a huge amount of bad press at the moment. From the CMA’s new rules around disclosure to the Fyre Festival documentaries and Panorama’s ‘Million Pound Selfie Sell Off’, a picture is being ...

TikTok is the latest social networking site to take the world by storm with reportedly over 500 million users – a number that’s rising fast. Launched in China, the app is similar to Vine (RIP ...

The 2019 Edelmen Trust Barometer reveals that while the UK public trusts every institution more than it did a year ago, generally we’re still a distrusting nation. Across the six major institutions the report tracks – ...

Building, developing and keeping track of corporate relationships with different stakeholders is a challenge often faced by anyone working in public affairs. Whether you’re faced with losing vital information when an individual leaves or lacking ...

The Fyre Festival, the botched attempt to run the most luxurious and Instafriendly festival ever, was already famous thanks to several viral posts highlighting failings at the time in April 2017.  However, two documentaries, on ...

In the latest influencer marketing twist, an egg is now more Instafamous than Kylie Jenner. This may seem trivial, but are the cracks already showing for influencer marketing? Scott Guthrie, lead analyst at Luxmoore Consulting ...