Brand personality portrays the traits and emotions your customers associate with your business. A whole team, multiple departments, even a number of brands under one company umbrella can share a brand personality. That’s a lot ...

News travels fast – particularly quickly if it’s bad news. And in today’s 24/7 news cycle, the reliability of your brand is at a greater risk than ever. To protect – and grow – your ...

If you worked in PR back in the 80s and 90s, you might still have nightmares about press clippings, heavy directories filled with often out-of-date journalist contacts, and networking in sticky or smokey (and sometimes ...

Publishing isn’t the money maker it used to be. With a huge amount of content constantly shared across channels, everyone from freelancers to international powerhouse publishers have to find new ways to make publishing pay. ...

This is a guest post from Mary Poliakova, PR consultant and co-founder of Drofa Comms. Although I’m a professional with more than 15 years in journalism and PR with a corresponding university degree, I never ...

There have been plenty of challenges in health and pharmaceutical reporting and communications over the last 30 years, with the last three being particularly tumultuous for those tasked with communicating both complex and constantly evolving ...

You and your clients have a rep to protect, and crisis can come from many different places. One big source of brand reputation problems? The digital space, where the negatives can spread just as quickly ...

Despite the sheer number of places to pitch to now – online, radio, and broadcast alongside traditional print outlets – pitching to the media as a PR has only gotten tougher as time has gone ...

This is a guest post from Chris Norton, founder of B2B PR agency Prohibition, former University lecturer, author of “Share This Too” and his social media training blog. The PR landscape is changing at a ...

The media industry is constantly changing – to prepare for the future, PR and comms will need to change alongside it. How is the UK media looking to the future? Here are key takeaways from ...

This is a guest post from Niamh Boylan, junior PR account manager at Hatch. There is an industry term that has been known to divide opinion amongst PR and social professionals: awareness days. While some ...

A reputational crisis is on the horizon for your brand or client – what do you do next? Should you set up a press conference to get ahead of any criticism heading your way, or ...

This is a guest post from Alice James, a strategic and creative freelance digital PR, specialising in reactive approaches. What is newsjacking? Newsjacking is often described as a brand marketing tactic where a brand responds ...

Misinformation, disinformation and fake news is highly contagious and harmful, especially in the field of health. Effective PR and communications can help fight the spread and protect the public from its impacts. Our latest white ...

The last UK lockdowns are long past, so what happens now when it comes to how we work? Firms like Goldman Sachs called staff back into the office, while other organisations are fully embracing hybrid ...

This is a guest post from Mary Poliakova, PR consultant and co-founder of Drofa Comms. PR and media professionals know the power of social media, with 93% of public relations professionals following journalists on social ...

This is a guest post from Hatch Group‘s social media lead Jack Moore.   I’m going to start this piece with an apology. I’m about to use a word that might cause you to roll your ...

This is a guest post from The Media Foundry’s associate director Kat Jackson. It is still January and we’ve all been inundated by the 2023 predictions; the good and the bad. We’re all braced for ...

This is a guest post from Patrick Jeffrey, managing partner at Contagious. The Bank of England has warned that the UK is hurtling towards recession. And not any old recession: the worst since records began. ...

As part of our overview of 2022 and look forward to what is coming up for the communications industry this year, we asked the PR community what lessons they will be taking forward into 2023. ...