‘Content marketing is the only marketing left,’ claims Seth Godin, marketing guru and bestselling author. He’s right because if trend analysis are anything to go by, the future of trade lies right here on the ...

‘If your goal is to drive a particular action via Twitter, Promoted Tweets are a great place to promote engaging content that includes a call to action to users.’ This is how Twitter defines its self-service ...

The countdown to Fashion Week for New York, London, Milan and Paris, the capital cities of style, has begun. But even as the lights and cameras return to runways next month, the real action within ...

Without any fuss (or as much as an announcement) Google updated the link schemes document on its webmaster guidelines last month in a bid to filter out content that manipulates its PageRank algorithm with ‘unnatural’ ...

The Great Google has come under fire lately for allegedly breaching privacy laws in regards to Gmail accounts, and then for preaching ethical SEO practices that can potentially change the way PR companies use press ...

School’s off, sun’s out, work’s slow and Facebook is brimming with smug travel updates (down to photos of the last eaten meal), because it’s that time of the year when Britain is on summer holiday. ...

If rumours are to be believed then footballer of the year GarethBale will soon be sporting the Real Madrid jersey, marking a world transfer record pegged at £100mn. The real winner though is bwin, the online gaming and betting company ...

In just under a year, Netflix Inc. went from being a DVD-shipping company to a market leading video sharing service, outpacing leading television networks and bumping its share value threefold on the way. How? By ...

‘Please turn off all personal electronic devices, including laptops and cell phones… but don’t panic yet, you may tweet your take-off experience within moments of connectivity at 12,000 feet off the ground.’ How’s that for ...

Video is increasingly becoming the medium of choice for web users, with Dynamics Media reporting that video consumption has grown 45% year on year. As PR is increasingly about creating and owning content, video creation ...

Google has launched a new rendering engine called Blink as a fork of the ever-popular WebKit (reports wish-he-was-a-geek Jake O’Neill). Once again Google and Apple are diverging with this key strategic development in the battle ...

Finally there’s a new way to show off what you’re eating. Just when fatigue was setting in for still images of food, Twitter released Vine – the do-it-yourself, six-second ‘here’s how I prepared my dinner’ ...

Last week Philip Sheldrake, author of The Business of Influence, managing partner at Euler Partners and chair of the CIPR’s measurement and evaluation group, joined Cision’s Jay Krall for a discussion about social business and ...

The latest Harvard Business Review describes a new study from researchers at Babson College and Bentley University that attempts to put social media strategies into four distinct buckets, from ultra-measurable, small-scale experimentation to org-wide transformation. ...

When in January 2009 the VCCP Agency first designed a marketing strategy based on a small desert mammal for BGL Group’s UK price comparison website Comparethemarket.com, more than one company executive must have raised an eyebrow ...