This is a guest post from Hatch Group‘s social media lead Jack Moore.   I’m going to start this piece with an apology. I’m about to use a word that might cause you to roll your ...

This is a guest post from Bottle PR‘s lead creative Laura Santillana. Are you just a brand standing in front of a follower asking them to love you? With Valentine’s Day just around the corner, ...

Mid-2022 was a fraught time for the energy sector as Ofgem demanded companies do more to help customers struggling to pay their bills and keep their homes heated. Energy brands had to do better when ...

This is a guest post from Helen Fitzhugh, associate director, Healthcare at Kaizo PR. In the past two years, consumers have been bombarded with public health information on an unprecedented scale. Over the course of ...

The retail sector, like many during this cost-of-living crisis, has been severely impacted. Christmas retail sales actually held up better than many expected, thanks in part to the World Cup, but analysts are predicting a ...

Search Engine Optimisation (SEO) is a crucial part of digital marketing, helping drive traffic and generating visibility for brands. With proven strategies such as keyword research, on-page optimisation, off-page optimisation, and measuring the results, PR ...

‘The way social media platforms are designed and are growing in power is making it easier than ever before to spread misinformation like wildfire,’ believes Shayoni Lynn, CEO and founder of multi-award-winning behavioural science consultancy ...

Santa’s fizzy drink truck – you know the one – has driven its way back out of town and the broadcast space has put away its tinsel-ified TV ads for another year. How did the ...

Misinformation is a growing issue of concern across all areas of the media. Whether shared via social or ‘traditional’ mediums, the spread of incorrect information has had far-reaching consequences on individuals and whole communities across ...

2023 is fixed to be yet another busy year in UK politics, not just for those in Parliament but for the PR and public affairs people communicating upcoming EU regulation changes to the public. Here ...

It is now around three years since the British public first heard about a new disease called ‘COVID-19’. While most industries were massively impacted by this in a negative way, health journalism and reporting of ...

As part of our overview of 2022 and look forward to what is coming up for the communications industry this year, we asked the PR community what lessons they will be taking forward into 2023. ...

As part of our focus on the successes and stresses of 2022 – as well as our look forward at what to be ready for in 2023 – here are the most popular posts from the ...

Alongside a look forward to the trends coming up in 2023 for the PR and comms industry, we asked our experts what the biggest challenges were for the sector this year. Read on for insight ...

Which brands, high-profile personalities and politicians have done a good job on their comms and reputation management this year? To find out who and what have been naughty or nice this year, we asked the ...

2022 has been a busy year for the UK media, with jam-packed news cycles, under-pressure news and features teams and a public in need of information (and adequate entertainment when things got tough). We spoke ...

Budgets reaching breaking point, the promised post-Covid recovery that is yet to fully pan out and plenty of PR nightmares to contend with – 2022 was certainly challenging. Yet in the midst of all this, ...

The end of the year is in sight now and while many will be starting to wind down for the holidays, journalists are still looking to get those final few pieces of Christmas content out ...

The cost-of-living crisis, ongoing changes in the UK Government, the invasion of Ukraine, the World Cup (Joe Lycett), the Royals – it may feel like pitches unrelated to these subjects will struggle to find a ...

We asked four journalists working across consumer, national press and broadcast what they want from PRs and comms people during our recent Journalist Voices by Vuelio event. Below are the tips shared by The Daily ...