As part of our overview of 2023, and a look forward at 2024 in PR and comms, here are the most popular posts from the Vuelio blog this year. From effective media outreach to data-driven ...

It’s not quite time for New Year’s Resolutions yet, but to give you a start on yours, here is a rundown of bad PR habits to break for 2024, according to the experts… Sloppy procurement ...

Being ethical, sustainable, and honest were key to keeping client, consumer, and community loyalty throughout 2023. What should your focus be for 2024 in PR and comms? Here are predictions from comms professionals for what ...

While many industries may be starting to wind down as the year comes to an end, the media industry is still as busy as ever. From more developments in AI, to COP28, to the mad ...

Feeling unsure of your purpose in PR? Comms can be a force for good – it can amplify voices (too often) unheard by decision makers, changing mindsets, and sparking progress in society. If you have ...

‘In a world where consumers are demanding that brands show up in the world in a generous way, GivingTuesday is a perfect moment for companies to highlight their social impact,’ believes director, digital strategy Kathleen ...

Last updated 15/11/2023. Vuelio uses a proprietary algorithm to create these rankings, based on topic-related content in blogs on its system – you can read more about the process  here. Our research team actively seeks ...

Gen Z: Ethically-led consumers, unmoved by traditional methods of influence, with super-short attention spans. Are these accurate summaries of the age-group or media-driven stereotypes? In our latest Vuelio webinar, ‘How to build authentic connections with ...

The life of a news reporter often means reporting on strange or unusual events and stories –  many nationals, including the HuffPost and Reuters, have dedicated sections just for them. One unusual news story that ...

Want to make a positive impact on the world with your PR? Before you start Googling local charities and pondering baked bean-filled bathtubs, get inspiration from brands making a real difference with show-stopping social impact ...

Case studies are an effective way to demonstrate the immediate impact that your organisation is having on those most impacted by the cause. Whether it’s support that you have directly provided, or perhaps commentary on ...

The last two weeks have seen both the Conservatives and Labour hold their annual Party Conferences. Ben Riley-Smith, political editor at The Telegraph, was there to cover both of them as the two major UK ...

From ethics to activism — are Generation Z really who you think they are? Our next webinar ‘How to build authentic connections with Gen Z‘ explores the diversity of personas within the Gen Z audience ...

It’s still nearly two months before we can open the first door on our advent calendars, but journalists and bloggers have already been looking to get their hands on them for reviews and features. Wondering ...

The first rule of PR is knowing how to engage with journalists. Knowing when to pitch, how to get in contact and what a journalist is looking for can help to build the foundations of ...

The first real digital native generation, Gen Z, or those born between 1997 and 2012, is an age group in demand with industries from fashion to dating desperately trying to get its attention. The media ...

From travel chaos due to the air traffic control failure to the expansion of ULEZ and more train strikes – transport was a hot topic dominating the headlines at the end of the month. But ...

The school holidays only began a couple of weeks ago but journalists have already been spending July sending out requests on the Journalist Enquiry Service for back-to-school products and information. Festivals, gardening, Barbie and even ...

Brand personality – isn’t that just the realm of the marketing team? Successful communications strategy means creating campaigns that resonate, build reliability, and even likeability – and that’s the role of PR. A strong brand ...

News travels fast – particularly quickly if it’s bad news. And in today’s 24/7 news cycle, the reliability of your brand is at a greater risk than ever. To protect – and grow – your ...