As the terrible events in Brussels hit our screens on Tuesday morning, much of the world’s media turned to social media for eye-witness coverage. Flicking between breakfast news programmes, ITV and Sky both featured heavy ...

This week marked the 10th anniversary of Twitter. In a fairly upbeat blog post Stephen Waddington chief engagement officer at Ketchum gave 10 reasons to wish Twitter a happy 10th birthday. Fellow blogger and IBM senior business consultant Neville Hobson, ...

First launched in 2006, Twitter celebrated its 10th birthday this week having established itself as a cultural phenomenon that has transformed the way in which we communicate with each other. But recent statistics show that ...

Chancellor George Osbourne’s March 2016 Budget speech delivered a bit of a mixed bag for the UK public when it was delivered on Wednesday. While attempting to steer clear of party politics (and that can ...

No one wants to be stuck in the middle but standing out in a competitive market is a constant challenge for most brands. Morrisons recently enjoyed its first quarterly sales gain in four years but ...

Following our spotlight interview, Natasha Courtenay-Smith rejoined us for a special webinar to share exclusive inside info on how to get rich by blogging. Having interviewed the world’s leading bloggers, vloggers and content strategists for her ...

If you’ve recently tried to read a regional newspaper online, you’ll fully understand why so many people are turning to ad-blocking software to improve their reading experience. In some cases, obtrusive advertising in the form ...

Launching a newspaper in today’s market is a bold move and also high risk, but that’s exactly what Trinity Mirror did last month when New Day became the first daily national to hit newsstands in 30 years. ...

Darren Kennedy is presenter of RTE’s #Trending and founder of HelpMyStyle.ie. Help My Style is where he can set his own agenda and discuss all things fashion and celebrity style, without the constraints of television. Darren talks ...

No business wants bad reviews, but no matter how successful you are there will always be unhappy customers. The real challenge is not eliminating negative reviews about your company but in how you respond. According ...

Sensing a gap in the market, David Evans created Grey Fox, a blog that caters to the more mature man interested in fashion, style and menswear. Providing an alternative to fashion’s obsession with youth, David uses ...

According to a new study, more than 70 percent of global leaders have an Instagram account, but a third of the of the 305 accounts surveyed are not active. With over 300 million users worldwide ...

To stay relevant in today’s increasingly digitalised world, PRs have to be on top of the latest social media and technological changes. While the traditional approach can still be valuable, younger audiences in particular lie ...

Lorna Burford describes herself as a shy introverted person, but blogging is where her personality comes out. As the author of Raindrops of Sapphire Lorna uses her blog to talk directly to her readers about her ...

The Gentleman Blogger is the UK’s number one menswear fashion blog and also features on our latest top twenty ranking fashion blogs. The man behind The Gentleman Blogger is Matthew Zorpas, a self-styled fashion expert. In this Spotlight Matthew ...

With news outlets now using virtual reality technologies to create more immersive stories, it is only a matter of time until the PR industry follows suit. Last November The Times created a virtual reality report ...

Having grown up in the Caribbean, Italy  and the Netherlands, Lotte Brouwer spent most of her childhood on the move. Currently the author of yespleaseblog.co, Lotte uses her blog to share her love of traveling, ...

Have you ever wondered what would make someone unfollow you? Recent research conducted by US media software company BuzzStream and Fractl has provided some much-needed answers to this probing question, shedding light on the reasons ...

An interview with Maria McCarthy, a freelance motoring journalist, broadcaster and author of ‘The Girls’ Guide to Losing your L Plates’ and ‘The Girls’ Car Handbook’. Maria discusses her top tips for PRs, how she ...

Are you looking for new avenues to promote the services you provide? Why not consider working with a social media influencer on your next PR campaign? According to a new report by Fashion and Beauty Monitor ...