Are you making good use of social media analytics or has your company yet to make it a vital part of their business strategy? As digital marketing becomes more and more measurable it is increasingly ...

No one wants to be stuck in the middle but standing out in a competitive market is a constant challenge for most brands. Morrisons recently enjoyed its first quarterly sales gain in four years but ...

Building a strategic digital content marketing strategy can be difficult for any organisation. Finding the time to get to grips with multiple technologies and curate, create and distribute useful, actionable content through various channels (including ...

Despite the many commercial pressures facing newspapers in the digital age, most “serious” journalists and editors still believe in the complete separation of church and state (or editorial and advertising).  When FT journalist, Lucy Kellaway, ...

The #OscarsSoWhite hashtag on Twitter ignited an international conversation about the lack of diversity in the entertainment industry, but it’s not just the Oscars that has come under fire. At a recent panel discussion involving ...

James Watt, the founder of drinks company BrewDog, claims in his new book Business For Punks: Break All The Rules that NOT having access to marketing and PR budgets can actually be a “massive advantage” for businesses ...

In a guest post for Cision UK, Stephen Waddington, European digital and social media director for Ketchum, former president of the Chartered Institute of Public Relations (CIPR), and author of #BrandVandals and Brand Anarchy, lists the 6 hottest PR trends and ...

It’s good news for the communications industry as UK firms raise marketing spends, albeit marginally for PR budgets. The Q3 2014 IPA Bellwether Report, published today, revealed that marketing budgets were revised up for the ...

Predicted as one of the hottest trends for 2014, this week officially marks the arrival of wearable technology in the UK. We can say this because online retail giant Amazon and leading global media agency ...

Marketing Week Live 2014 hosted annually by Marketing Week magazine took place on 25-26 June at the Kensington Olympia in London. The event allowed marketers and digital specialists in attendance, a chance to network, share ...

The screen shot you see above is one from the Adidas newsroom – where all the World Cup action is brought to you first hand from the official FIFA 2014 sponsor in one customised site. ...

Online Reputation Management could get a whole lot easier for PR and communications professionals after a landmark ruling by European Courts on Tuesday has given individuals the right to control personal data on search engines. ...

An interview with Gabriella Simonian, content and website manager at BarChick Ltd and author of the food blog, Thyme & Honey. Gabriella spoke to us about what inspires her to blog about food, how she works with SEO ...

The week in PR is a look at all the big stories in public relations and communications sector as reported by the media in the week gone by. The highlights include PR Week’s editor Ruth ...

As a communicator, it’s sometimes easy to get carried away with the latest trends, jargon and statistics. But more often than not, the challenges you face are best met by returning to the fundamentals of ...

An interview with fashion and lifestyle blogger Nicki Kinickie. She spoke to us about keeping her blog chatty and fun, teaming up with asos.com and working with brand marketers.  Why should people read your blog? ...

An interview with Gavin Braithwaite-Smith, author and editor of PetrolBlog – A Different Spin. Gavin spoke to us about the “spin” that makes the site stand out from standard automotive news and review blogs, working with ...

An interview with mummy blogger Polly Williams, author of Polly’s Little World. She spoke to us about keeping her blog personal and honest, the significance of good product reviews and working closely with brand marketers ...

Venture Photography, a portrait photography company, has appointed Rain Communications to handle its press and publicity following a three way competitive pitch process. The brief includes supporting the company’s rebranding initiatives, increasing sales growth and ...

An interview with Olivia Laura Turner, author of the fashion and style blog Olivia Laura. She spoke to us about not living by trends, being featured on leading publications and working with marketers. Why should people ...