Streaming media giant Netflix has made its first acquisition, of the Glasgow-based comic book publisher Millarworld, in a deal some media pundits are comparing to Disney’s $4 billion acquisition of Marvel comics in 2009. Millarworld ...

A round-up of all the trending media, marketing and PR stories you shouldn’t have missed this week. 1. Mooch Out Anthony Scaramucci had a turbulent week – on Monday we were discussing the pitfalls of ...

In an advertising market increasingly dominated by Facebook and Google, it has never been more important for publishers and broadcasters to attract new advertisers. One way of doing this is to take ownership of a ...

Radio, in many respects, seems anachronistic in an age of social, smart phones and Netflix. The original broadcast medium is still a huge part of the population’s lives though – according to RAJAR, 89% tune ...

Let’s face facts, the ASA has a reputation as a toothless attack hound and is seen to struggle when it comes to protecting the general public from ‘dodgy’ advertising campaigns. The news that the UK ...

A round-up of all the trending media, marketing and PR stories you shouldn’t have missed this week. 1. Eddie wins the internet A 15-year-old schoolboy on work experience was given the opportunity to monitor Southern ...

The Vuelio Blog rankings are widely regarded as the definitive guide to the UK and Ireland’s top bloggers. We’re very proud of this status and work hard to maintain it; after all, our clients depend ...

Sky and BT Sports should take note. Live TV coverage of football has been disrupted by a young, digital media company. Copa90, a fan-focused football channel originally launched on YouTube just five years ago, has ...

Most businesses will already be familiar with the basic process of optimising blog content before it’s published. Keywords, meta descriptions and relevant H1 tags are all features of today’s content that brands and bloggers need ...

As content marketing and social media continues to blur the lines between the marketing and PR industries, you don’t have to look too far to find a new “Super Breed” of comms professionals with combined ...

While influencer marketing continues to grow in popularity, advertisers and vloggers have been issued with a reminder that they are both ”responsible for accurately labelling” adverts contained in video blogs.    The Committee of Advertising ...

According to recent research conducted by the communications agency, Lewis marketing budgets are shifting – relying less on words and more on images. With video and infographics fast becoming the most powerful tool for brands ...

Last week it emerged that six in ten marketing PR professionals admitted to flouting the UK’s official code around influencer marketing. According to a recent study, 37 per cent of respondents said they fully adhered ...

For most PRs and marketers #AprilFools day is an opportunity to promote their brand and engage with the public. With social media being the most popular medium to engage with consumers this year’s #AprilFools pranks ...

Another week, another announcement of an historic print title hitting the dirt. Haymarket, the magazine publisher controlled by former Conservative cabinet member Lord Heseltine, has announced that Marketing magazine will cease publication following its May edition. ...

With 100 million active users, SnapChat offers a promising market for PRs and marketers. According to statistics the UK is SnapChat’s second largest market, with 60% of 13 to 34 year old smart phone users in ...

This week marked the 10th anniversary of Twitter. In a fairly upbeat blog post Stephen Waddington chief engagement officer at Ketchum gave 10 reasons to wish Twitter a happy 10th birthday. Fellow blogger and IBM senior business consultant Neville Hobson, ...

Are you making good use of social media analytics or has your company yet to make it a vital part of their business strategy? As digital marketing becomes more and more measurable it is increasingly ...

No one wants to be stuck in the middle but standing out in a competitive market is a constant challenge for most brands. Morrisons recently enjoyed its first quarterly sales gain in four years but ...

Building a strategic digital content marketing strategy can be difficult for any organisation. Finding the time to get to grips with multiple technologies and curate, create and distribute useful, actionable content through various channels (including ...