A key factor to the success of any story is how influential the person telling it is. Different journalists have different levels of influence and for PRs it is important that they choose the right ...

Finally there’s a new way to show off what you’re eating. Just when fatigue was setting in for still images of food, Twitter released Vine – the do-it-yourself, six-second ‘here’s how I prepared my dinner’ ...

Britain’s ‘Summer of Sport’ is still rippling through the news, with a recent report suggesting sports sponsorship is going to receive a boost in 2013 thanks to London 2012. The report reveals Paralympic and women’s ...

The Global Social Journalism Study 2012 is available to download. The study is created in partnership with Canterbury Christ Church University. Dr Ágnes Gulyás and Kristine Pole explain the study, their views on journalism and social ...

As a communications professional, you’ll already understand the value of PR in raising the profile of your business, but how easy is it to demonstrate that to your colleagues? Cision’s latest whitepaper explores the ways ...

Last week Philip Sheldrake, author of The Business of Influence, managing partner at Euler Partners and chair of the CIPR’s measurement and evaluation group, joined Cision’s Jay Krall for a discussion about social business and ...

Last night saw 20 awards and 28 commendations presented at the Online Media Awards. The evening was in the plush Emirates stadium and the improvement on last year’s ‘basement’ location was highlighted as an example ...

NeverSeconds is a blog that until last night was ran by nine-year-old VEG, real name Martha Payne, and her dad Dave. The tagline ‘One primary school pupil’s daily dose of school dinners’, sums up almost ...

In a post last month on Business Insider, FirstMark Capital’s Amish Jani made the case for bricks-and-mortal retail as an endangered species.  Stores targeted according to sales performance, with their own P&L, will give way, ...

Or failing that, the Times Square Newsline. Read more about CisionPoint‘s latest CODiE nomination for best marketing/PR solution.

Pew, the self-proclaimed non-partisan US research group, has just published an overview of the “State of News Media 2011“. While the report naturally describes the US market, there is plenty here to interest UK media ...

When in January 2009 the VCCP Agency first designed a marketing strategy based on a small desert mammal for BGL Group’s UK price comparison website Comparethemarket.com, more than one company executive must have raised an eyebrow ...

The abiding theme of Communicate’s Social Media in a Corporate Context conference, held earlier this week in Manchester, was the need for clear business objectives to underpin any social media strategy – and it was ...