Tech = geek? Not where brands are concerned. In this year’s CoolBrands Top 20 list, tech giant Apple fought off stiff competition from 10,000 independent brands to retain the top spot in the 12th annual survey ...

Marking a new trend in digital marketing, Virgin Mobile has released a viral ad campaign on Youtube which allows users to switch between 25 videos that make up the ad film, by simply blinking. Created ...

Today marks the launch of Grand Theft Auto V (GTA V). Described by the BBC as one of Britain’s finest cultural exports, GTA V has already sold out at Amazon and is expected to reach ...

If glossy magazines are your holy book, the Fashion Week is surely your Mecca. But we know it takes more than a stylish arm and leg to get tickets to the elite event – especially ...

Social media curation tool Storify has been acquired by real-time conversation platform Livefyre. Storify’s free product will not be changed but its paid tiers will be merged into a single offering. Storify will also be ...

Production company, USP Content has hired Darren Ryan as director of branded content. He will report to the CEO, Rob Jones, and will be responsible for overseeing and developing the company’s broadcast PR and marketing ...

The British Airways passenger that bought advertising on Twitter only to shout back at the airline for misplacing his luggage on a business trip to the EU, claims he’s won the battle – even at ...

‘Content marketing is the only marketing left,’ claims Seth Godin, marketing guru and bestselling author. He’s right because if trend analysis are anything to go by, the future of trade lies right here on the ...

‘If your goal is to drive a particular action via Twitter, Promoted Tweets are a great place to promote engaging content that includes a call to action to users.’ This is how Twitter defines its self-service ...

Without any fuss (or as much as an announcement) Google updated the link schemes document on its webmaster guidelines last month in a bid to filter out content that manipulates its PageRank algorithm with ‘unnatural’ ...

There is much talk on the fate of PR after Google changed its webmaster guidelines on Link Schemes. To get more insight on how agencies are responding and addressing the new rules, Cision interviewed Paul Stallard, ...

The Great Google has come under fire lately for allegedly breaching privacy laws in regards to Gmail accounts, and then for preaching ethical SEO practices that can potentially change the way PR companies use press ...

School’s off, sun’s out, work’s slow and Facebook is brimming with smug travel updates (down to photos of the last eaten meal), because it’s that time of the year when Britain is on summer holiday. ...

PR is a paradoxical profession. On one hand the industry earns its living by managing client reputation, and on the other, it is terribly lacking in defining its own identity among other marketing disciplines. This ...

Exotic cocktails waiting to be had, cheeky shoppers showing off their spoils, a half-eaten slice of apple strudel and freshly manicured nails (in the metallic hues that are all the rage) are just some of ...

If rumours are to be believed then footballer of the year GarethBale will soon be sporting the Real Madrid jersey, marking a world transfer record pegged at £100mn. The real winner though is bwin, the online gaming and betting company ...

In just under a year, Netflix Inc. went from being a DVD-shipping company to a market leading video sharing service, outpacing leading television networks and bumping its share value threefold on the way. How? By ...

‘Please turn off all personal electronic devices, including laptops and cell phones… but don’t panic yet, you may tweet your take-off experience within moments of connectivity at 12,000 feet off the ground.’ How’s that for ...

Recently unretired musician James Blunt came to the media’s attention yesterday when his new single ‘Bonfire Heart’ was emailed to a large number of people. Trending on Twitter, it appears half the discussion came from ...

Mad Men fans will probably remember the ‘you show me your pitch, I’ll show you mine’ episode in season six that culminated in a merger between the rival ad firms of Don Draper and Ted ...