Across many regulated sectors, such as alcohol and tobacco, traditional PR strategies don’t always align with industrial policies, social stigmas, etc. Media analysis is a highly valuable resource when facing these limitations, can provide a ...

Knowing how to incorporate fundraising into campaigns can feel like a bit of a losing battle. Too much can scare donors away, while subtleties can easily get lost in media coverage — or worse, not ...

Gen Z: Ethically-led consumers, unmoved by traditional methods of influence, with super-short attention spans. Are these accurate summaries of the age-group or media-driven stereotypes? In our latest Vuelio webinar, ‘How to build authentic connections with ...

With more and more players in any given marketplace, it is essential to consider competitors in any media strategy. After all, it’s all well and good to show progress in your own efforts, but you ...

When building out your PR strategy, a seemingly obvious tactic is to monitor rivals in your industry. The mistake here is thinking that your only competitors are those creating the same products or service as ...

Three days ago international headlines broke out about The Authors Guild filing legal action against OpenAI. The lawsuit claims that the artificial intelligence company breached copyright laws by using fiction created by several established authors ...

Planning a PR campaign without data to back it up is a bit like sailing a ship without a map. You may have a general direction, but you’re likely to drift aimlessly and struggle to ...

Metaverse, Web3, DAOs, VoIPs –  digital communities are evolving at a pace that can feel intimidating to keep up with, especially if you don’t have a social media presence. We get it, sometimes there isn’t ...

From industrial action to labour shortages, the need for quick and effective crisis comms can be a matter of life or death in the healthcare sector.  Since the start of the COVID-19 pandemic, the demand ...

The second of three London Fashion Weeks is swiftly approaching. The first event, on 17 February 2023, was dedicated to Vivienne Westwood — often regarded as a ‘leader’ and ‘inspiration’ for climate-conscious luxury fashion. Similarly, ...

When a crisis is emerging and time is scarce, staying silent can feel like the easy option — yet recent research by the Vuelio Insights team shows that shutting down communications altogether can do much ...

Alongside a prolonged increase in coverage related to industrial action, train companies have been generating more national coverage in other topics too — year on year since the end of COVID-19 lockdown. National events and ...

Following the rise of ChatGPT, Metaverse and NFTs, the ways in which publishers engage with AI and other tech innovation has rapidly evolved over the past few years. While profit and data preservation are some ...

Alongside many other major industries, such as pharma and public transport, delivery and logistics companies are having to amend the structure of their operations in the face of the climate crisis. British news outlets have ...

The causes of the energy crisis have been an international debate for almost a year, though gas and electricity suppliers are often first in line to carry the weight of public outrage – which was ...

At the start of what appears to be a long road ahead, the extent to which the energy crisis is being caused by net-zero policies has been highly debated across news and social media platforms ...

When so much of your workload is fixated on promoting the next item on the agenda, it often feels like there is no time to stop and track the performance of your work. When your ...

Following the commencement of COP27 in November 2022, a report by the Office of Health Economics (OHE) declared that immediate action must be taken by health organisations to secure the era of green pharmaceuticals. Europe, Australasia and ...

When it comes to measuring your PR performance, numbers alone can – for better or worse – easily distort the real picture. For example, Share of Voice is always one of the first metrics Vuelio ...

On 11 November 2022, international crypto-exchange platform FTX filed for Chapter 11 bankruptcy protection in the US. The company owes an estimated $3bn to more than one million creditors, a debt that international newspapers are ...