It is a frequent ask from writers to PRs: don’t phone to pitch, don’t call to follow up on an email you have just sent. Unsurprisingly, it is no different for up-and-coming Generation Z journalists, ...

Though many of us may have spent much of UK Lockdowns I and II in scruffy pajamas, hoodies and slippers, fashion doesn’t take time off. London Fashion Week 2020 went on unabated in September (part ...

Getting in touch with the right journalist, at the right time of day, with just the right contribution to help them in their work is tough, but not if you’ve got access to requests for ...

Not just for Christmas (though the lead-up to Christmas feasting is a very busy time for them), food and drink journalists are snowed under all year round with restaurant launches and closures, introducing their audience ...

One industry heavily impacted by the COVID-19 pandemic has undoubtedly been travel, and by extension, the media that reports on it. While the next Travel Media Awards have been pushed back to January 2021, travel ...

While trips to nail salons, hairdressers and make-up counters have been off the table over the last few months, those looking for some sparkle and shine have had to turn away from professionals wielding make-up ...

We’ve been gathering advice from journalists across different beats on how PRs can put together successful pitches in our How to pitch to series. Today we have more tips from writers recently interviewed for our ...

If you work in finance PR or have clients in the sector, ensuring you’re a useful asset to journalists is a worthwhile investment. Whether personal finance, private equity, corporate tax, insurance or the continuing impact ...

Statistics on the spread of coronavirus, updates on advances in treatment, instructions on lockdown mental wellbeing and self-isolation safety – health journalists across the media are under increasing pressure to report accurate data and keep ...

The battle to get through to a newsroom is intense, particularly now when the news and policy environment is so busy and journalists are under incredible pressure to meet deadlines while maintaining editorial standards. News ...

Able to switch up topics, formats and focus quickly, freelancers are useful people to know when you’re a PR with stories you’d like to be translated and told. No editorial calendar, but also no time ...