MediaCom North tops The Drum’s fifth Recommended Agency Register (RAR) Top 100, which highlights the best marketing agencies found outside London. The Manchester, Birmingham and Leeds arm of the WPP-owned media planner and buyer has beaten ...

How often have you cringed at the ‘Likes’ generated on the bad news your friend posted on Facebook?  The social networking giant now plans to change that by introducing a ‘sympathise’ button, allowing users more ...

‘Mr. Zuckerberg: Facebook is failing marketers.’ This is how Nate Elliott, vice president and principal analyst at market research firm Forrester begins his open letter to Mark Zuckerberg, the CEO and founder of the $100 ...

The British Airways passenger that bought advertising on Twitter only to shout back at the airline for misplacing his luggage on a business trip to the EU, claims he’s won the battle – even at ...

‘Content marketing is the only marketing left,’ claims Seth Godin, marketing guru and bestselling author. He’s right because if trend analysis are anything to go by, the future of trade lies right here on the ...

‘If your goal is to drive a particular action via Twitter, Promoted Tweets are a great place to promote engaging content that includes a call to action to users.’ This is how Twitter defines its self-service ...

ELLE UK has launched an online store, while NET-A-PORTER unveiled a free weekly magazine back in February. There’s no doubt that content and commerce are converging – although print is in decline, the boom in e-commerce ...

High street fashion lovers will pretty soon be able to buy from some of the UK’s largest high street retailers any time they like.  Last Thursday, Zara launched its e-commerce site, today Uniqlo launches its ...

As a devotee of communications ROI, a report published last week really caught my eye: Domino’s Pizza has attributed strong growth in online sales to its use of promotions on location-based mobile application Foursquare and ...