This is a guest post by Marketing Island. Tone of voice isn’t the words we say but how we say them. It is the language we choose, and the personality behind the screen. Brands often ...

With the number of professional bloggers on the rise, what makes some blogs more successful than others? The UK Bloggers Survey 2017 reveals the secrets of a successful blog. The first rule is post a ...

Building a strategic digital content marketing strategy can be difficult for any organisation. Finding the time to get to grips with multiple technologies and curate, create and distribute useful, actionable content through various channels (including ...

Have you ever wondered what would make someone unfollow you? Recent research conducted by US media software company BuzzStream and Fractl has provided some much-needed answers to this probing question, shedding light on the reasons ...

Edelman UK has appointed Niaz Samadizadeh to the newly created position of head of sponsored content and media partnerships. Niaz will be responsible for strengthening and expanding Edelman UK’s paid content offering. He will report ...

Last week’s Content Marketing Show was packed with interesting and informative talks, all about how marketers can help to make the journey from awareness and interest through to desire and action an easier path for would-be ...

Two in three business professionals claim they want a social relationship with companies yet as many as 70% agreed that B2B brands don’t know how to communicate effectively with them on social media, according to ...

Send us your favourite Halloween campaign for a chance to win tickets to the Content Marketing Show! Entries accepted via Twitter and Facebook. You can also email us at [email protected]. All social media posts should ...

I recently hosted a webinar about content marketing, amplification and Breaking Bad. The webinar is now available for free online. Covering traditional content marketing and the reasons why creating quality content is so important in ...

This morning I hosted a webinar on content marketing, the recording of which will be available later this week. During the webinar we received a number of questions, which I have done my best to ...

Located in the leafy suburb of Strawberry Hill in Twickenham, London, St Mary’s University College is one of the oldest Roman Catholic higher education institutions in the UK. It is recognised for its long and ...

Look around you, everything is smart – smartphones, smart cars, smart TVs, smart meals, and even smart cities. It’s no surprise then that content, (our close friend in the digital era) is the latest to ...