One of the questions we get asked very frequently by PRs is if they should tweet journalists after sending out a press release.  This is a very relevant question given the tremendous social media uptake among ...

It’s a great time to be working in the PR industry according to a recent report by the PRCA. With client budgets on the increase, many agencies are actively looking to increase their payrolls and look ...

‘There will be more video content on my blog. I’ve seen a lot more bloggers moving onto YouTube’ said Paula Holmes, author of a popular lifestyle blog, The LDN Diaries. Many bloggers we interview here on our ...

We’re going purple! Yes, as you may have already heard, Vuelio, the leading provider of stakeholder engagement software, completed the acquisition of the UK operations of Cision last month. As part of the agreement, Vuelio will now ...

Q. Where do old domain names go to die?  A. PR Hell! Heinz, recently discovered that letting domain names expire is a risky business. The company was recently left red-faced after a customer in Germany ...

Hashtags on Twitter, Facebook competitions and Instagram posts are making it easier for brands to connect with their audience on trending topics and talked-about events. The Glastonbury music festival is a prime example of how ...

Charities have not had an easy time in recent years. The financial crisis put pressure on both ends of their operations – their ability to raise cash and their ability to deliver services. As a ...

Smartphones have overtaken traditional media outlets when it comes to news consumption. According to the fourth annual Digital News report by the Reuters Institute for the Study of Journalism (RISJ), many news brands are struggling to make ...

As PR pros, we’ve probably all known a client who insists we invest our time and effort into creating a massive PR stunt. You know the kind of thing, something that doesn’t cost a fortune ...

It was not just the weather that gave all of us here at Vuelio a reason to smile – but a series of events that took place over the week to raise money for charity ...

Cision UK’s latest webinar, The State of Social PR, that took place last week, was a raging success. How do we know that? From the comments, questions and observations that continue to pour in from the PRs ...

Photo Credit: StartBloggingOnline.com Updated: 28/05/2015 1. We Are Social  2. Econsultancy Blog 3. The Wall  4. Spreading Jam  5. Web Analytics World  6. Only Dead Fish 7. FeverBee – The Online Community Guide 8. NSDesign 9. Smoking Gun PR 10. The Fresh Egg Blog  ...

Social media has played a prominent role in shaping the narrative for politicians, media and the public alike, in the run up to the UK’s 2015 general election which culminates today. With only a few ...

Vuelio UK in association with the Canterbury Christ Church University has published a study into the social media use among UK PR professionals. The inaugural piece of research, Social PR Study 2015, launches today, Tuesday ...

Websites that are not mobile-optimised can expect to see a drop in their search rankings if they have ignored Google’s forewarning earlier this year of an update to its algorithm in keeping with the surge ...

Instagram has updated its community guidelines to outline more clearly what it regards as explicit content that it bans on its platform. The revised guidelines come in the wake of criticism the company has received ...

Video advertising firm Teads has topped the overall Grand Prix category of the IPA Online Media Survey regarding agencies’ overall experience of dealing with media owners, with a score of 84.9%. The survey newcomer has beaten ...

In marketing, the term integrated campaign is used widely and often loosely. Merely launching multi-channel ad campaigns doesn’t necessarily make them integrated. But before we go any further, let’s take a moment to understand the ...

An interview with Sarah Colvine, author of Brass Buttons & Confidence, a fashion, lifestyle and beauty blog. Sarah spoke to us about what goes in to starting a new blog, the importance of networking with ...

With 27 days to go before polls open, social media has become a battle ground for election campaigns and political coverage in the UK. While there’s still a way to go before networking platforms dictate ...