Is there a public figure you just can’t stand? Or a celebrity you’ll go and see in anything, even if it’s likely to be terrible? Are you more likely to give a new product a ...

This is a guest post by Marketing Island. Tone of voice isn’t the words we say but how we say them. It is the language we choose, and the personality behind the screen. Brands often ...

Events are a big part of a PR pro’s life, both as a host and as an attendee. But how can you ensure you’re going to get the most out of an event? Whether it’s ...

In a world where we now apparently say Happy Halloween, the haunted seasonal event has firmly embedded itself in the awkward summer’s-over-but-Christmas-isn’t-really-here-yet advertising cycle. Here are five of the best campaigns for this year’s Halloween. ...

As the United States descended into darkness and the President failed to follow basic safety advice, brands across America took advantage of the temporary black out to roll out ‘reactive’ marketing. Here are 5 of ...

Radio, in many respects, seems anachronistic in an age of social, smart phones and Netflix. The original broadcast medium is still a huge part of the population’s lives though – according to RAJAR, 89% tune ...

At newsrewired yesterday (19 July), Nic Newman from the Reuters Institute for the Study of Journalism presented new research on ‘Brand attribution when accessing news from distributed environments’. The news for most publishers is not ...

We may already be halfway through the year, but it’s not too late to create brand awareness. In order to stand out from the crowd, you need a strong brand. If you want to make ...

Businesses and organisations are acutely aware more than ever of the importance of protecting their reputation. Some have learned the hard way when crisis situations have hit and they haven’t been prepared or have handled ...

The UK Government has join a number of big brands and pulled advertising from YouTube due to fears that taxpayers’ money is helping fund extremist content. According to a report in The Times, advertising from ...

Everyone likes free stuff and for many bloggers it’s a perk of the job, with businesses often heaping free goods (not-to-mention considerable amounts of cash) on high profile writers in the hope of a positive ...

A guest post by Matt Webster, co-founder and client services director of Media Bounty, a digital marketing agency. Matt discusses the importance of showcasing a brand’s heritage to play on the consumer’s sense of nostalgia, which can help ‘cut through ...

  Brand Revolution has returned to London after the 67th Cannes Film Festival. In recent years, the London-based communications and talent management agency has executed more PR, partnerships and influencer based work than any other UK ...

With the rise of digital media and subsequent growth in e-commerce opportunities, blogs have become a sweet spot for marketers looking to disguise a sales pitch in a personal recommendation or review posted by the so-called ...

An interview with Jo Harris-Cooksley a Londoner who loves the city and blogs about it on SheLovesLondon. Jo spoke to us about the content that sets her site apart from other London-centric blogs, how she works with ...

An interview with Pete Martin, graphic designer and author of  The 12elfth Man, a blog showcasing the creative side of football. Pete spoke to us about how he combines design and football to portray the ‘beautiful ...

Over 17,000 people in brightly decorated bras will be walking the streets of London on Saturday night. This is no parade or mass hen party, but The MoonWalk London, a midnight walk against breast cancer ...

An interview with Lauren, author of the mummy blog, Real Housewife of Suffolk County. Lauren spoke to us about keeping her posts honest and fresh, working with her favourite brand, Medela and representing a PR ...

An interview with fashion and lifestyle blogger Nicki Kinickie. She spoke to us about keeping her blog chatty and fun, teaming up with asos.com and working with brand marketers.  Why should people read your blog? ...

An interview with Gavin Braithwaite-Smith, author and editor of PetrolBlog – A Different Spin. Gavin spoke to us about the “spin” that makes the site stand out from standard automotive news and review blogs, working with ...