While your product in the hand of the right person can do great things for your brand, the grasp of someone you’d rather not be affiliated with can do great harm. In a time where ...

Is there a public figure you just can’t stand? Or a celebrity you’ll go and see in anything, even if it’s likely to be terrible? Are you more likely to give a new product a ...

While panic buying is causing empty shelves across the UK’s stores and preventing vulnerable people’s access to essential items, Labour has called on the PR and advertising industries to join efforts to better educate the ...

According to the Audit Bureau of Circulations (ABC), many magazines saw a decline in circulation for the second half of last year. For women’s magazines, Red and Bella grew the most, by 7% and 6% ...

Following an investigation by the Competition and Markets Authority (CMA), 16 celebrities including Ellie Goulding and Rita Ora have agreed to make it clear when they have received gifts or payment to endorse products online. ...

The John Lewis Christmas advert has been a cultural phenomenon ever since a little boy couldn’t wait to present his parents with a mystery box in 2011. In recent years, it’s appeal has drawn increased ...

Sir Martin Sorrell, the 73-year-old founder of the world’s largest ad agency, WPP, has quit his role of chief executive before the results of a misconduct investigation. Sorrell had denied all allegations against him, but ...

The John Lewis Christmas Advert 2017 has been released and will premiere on TV tonight during Gogglebox. Watch the advert here: The annual ‘event’ as it now is, is considered by many to be the ...

The Advertising Standards Authority (ASA) has released the advertising complaint figures from the first half of 2017. TV adverts drew the most complaints with 5,127 about 2,272 adverts; Online was a close second, with 4,062 ...

Facebook has improved its location targeting to let advertisers focus on real-life customers and visitors to their real-life stores. If users allow Facebook to track their location, the social network can let advertisers target people ...

The ASA and CMA discuss blogging, brands and the rules of disclosure. PRWeek’s Influencer Breakfast Briefing focused on brand and influencer collaborations, with a fireside chat between Guy Parker, CEO of the Advertising Standards Authority ...

A round-up of all the trending media, marketing and PR stories you shouldn’t have missed this week. 1. Happy birthday hashtag Ten years ago, Chris Messina tweeted ‘how do you feel about using # (pound) ...

In an advertising market increasingly dominated by Facebook and Google, it has never been more important for publishers and broadcasters to attract new advertisers. One way of doing this is to take ownership of a ...

Despite often being viewed as the enemy by many in the newspaper publishing industry, Facebook claims to be currently generating $1 million per day for publishers around the world. Speaking to The Press Gazette, Patrick ...

Let’s face facts, the ASA has a reputation as a toothless attack hound and is seen to struggle when it comes to protecting the general public from ‘dodgy’ advertising campaigns. The news that the UK ...

It’s enough to send shudders down any newspaper, television or radio advertising sales professional’s spine. A £20 boost on Facebook helped the Welsh Assembly reach a staggering 90,000 people with a St David’s Day campaign ...

Media reports suggest that anti-EU groups used highly sophisticated and largely unregulated “dark” political advertising to target specific groups of people in the run up to the Brexit vote. It is understood that pro Leave groups ...

As we come to the close of the year, we look at some of the best PR stunts and campaigns, ranging from the John Lewis Christmas advert, Donald Trump pizzas by Pizza Express, right the ...

Ed Leake is the Managing Director of Midas Media. Named one of the “top 5 rising stars” in the annual PPC Hero edition and one of the top 25 industry experts of 2016, Ed is one of ...

The much delayed Childhood Obesity Strategy was published by the Government last Thursday. While it included reaffirmed commitments to measures like the sugar tax, there was disappointment from campaign groups that it excluded controls on ...