Brands that jumped on the #PigGate hashtag

Social media has been buzzing with jokes, puns and memes surrounding David Cameron after an unofficial biography by Lord Ashroft titled ‘Call Me Dave,’ serialised in the Daily Mail on 21 September, sensationalised the Prime Minister’s days of alleged debauchery and drugs while in Oxford University. One of the claims made involved Cameron participating in a bizarre act with a dead pig which went viral across social networks with the hashtag #piggate dominating newsfeeds and prompting over 117,000 pieces of content online.

While fellow-politicians, journalists and the general public had a field day ripping into the hashtag, there were some brands too that were quick (and daring) to piggyback on the trending #Piggate. Here’s a look at some of the porkiest puns out there:

It’s British Sausage Week from Nov 2-8. Organised by @LovePork, supporters of PM-free pork (probably). #piggate pic.twitter.com/7JKE3OyOdb

— YearAhead (@YearAhead) September 21, 2015

First topical ad on #piggate from #sca2 pic.twitter.com/pRfnaFDUUW — Marc Lewis (@SCA2Dean) September 21, 2015

God bless daytime TV. https://t.co/g0tHjRNyMz #piggate

— Paddy Power (@paddypower) September 21, 2015

‼️THIS>>> DOWNLOAD YOUR PIG MASK For the Tory Party Conference @pplsassemblyMcr #TakeBackMCR #piggate pic.twitter.com/J5fdB4ri7B — 45Storm (@The45Storm) September 21, 2015

Surely the real question is whether Cameron had a beaker to hand after the event? #piggate

— Mumsnet (@MumsnetTowers) September 21, 2015

. @David_Cameron no pigs here, but if you want to tickle a tapir we can sort it: http://t.co/bFux83cxQW #piggate pic.twitter.com/YLTuT55SvG — lastminute.com (@lastminute_com) September 21, 2015

We hit the farm to find out what the ones who REALLY matter think about #PigGate, and getting Piggy With It. https://t.co/YK8W89nRzC

— Comedy Central UK (@ComedyCentralUK) September 21, 2015

Tory Story – a loveable tale of drug-fuelled piggy-fiddling. 5 stars. #piggate #r4today @conservatives pic.twitter.com/ykJ3tqWZ1I

— Bethan Loves Books (@Woodlandbookshp) September 22, 2015