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Brands strut their stuff on social media in time for London Fashion Week

September 17, 2015 by

The spotlight is on London as it readies to host the London Fashion Week Spring/Summer Collection from tomorrow. If you (like us) are not part of the front row #fashpack, don’t despair – social media is brimming with all the action, some hot off the runways and others just making the most of the hashtag that’s hot. 

Topshop

Topshop will be live streaming its show to let users worldwide be in on every look The high-street fashion retailer has also teamed up with Pinterest on the launch of a new feature, Pinterest Palettes, by showsing emerging colour palettes from the SS16 fashion week and making them shoppable.

Sunglass Hut

Sunglass Hut is the principal sponsor of the London Fashion Week, taking over from Vodafone, after signing a three-year deal earlier this year. The company has got social media covered with live tweets, promos and giveaways. It will also be showcasing realtime content straight from the catwalk that will be streamed live across three flagships stores in London.

Burberry & Apple Music

Iconic fashion brand Burberry is always a step ahead of others when it comes to fashion as well as fashion technology. Last year it was the first to launch the Twitter Buy button that allowed users to buy the collection straight off the runways of the London Fashion Week and this time around it is also the first designer label to launch a channel on Apple Music. Burberry’s channel will feature a set of live performance videos filmed directly from its shows – tune in.

  Alpro

Alpro, the ‘alternative to dairy’ food company, has signed up as an ‘official supplier’ of the London Fashion Week 

 

Meanwhile, other brands such as H&M, The Dorchester, M&S etc are using the popular London Fashion Week hashtag to get in on the buzz:

Selfridges

H&M

Lazy Chief

Sister

M&S

The Dorchester

The Roof Gardens

Mac Cosmetics

And finally, a video from the official London Fashion Week Twitter handle:

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