Brandjacking #Halloween

Brandjacking trending hashtags are getting enormously popular on social media. While it undoubtedly gives brands the visibility they are after, it has also changed the way companies talk to audiences, pushing the most corporate (serious) brands to infuse creativity and fun into their messaging. With Halloween around the corner, here’s our pick of the most frightfully good campaigns out there: 

Fanta has come up with a host of cheeky ads around Halloween from a new witches brew to strawberry Fanta thirsty vampires . The beverage company has also tied up with MTV for a #trickortreat competition.

Tweet us your Halloween vids + #FantaTrickOrTreat to be in the chance of winning a goody bag https://t.co/0P1zmI1x07 pic.twitter.com/rxc70oR3Kz

— MTV UK (@MTVUK) October 28, 2015

   Tesco, seriously creepy

Trick or treat! Welcome to our terrifying Tesco Spookermarket where the customers are in for bit of Halloween fun… https://t.co/QISAhf2lVn — Tesco (@Tesco) October 22, 2015

Starbucks has rolled out a vampire frappuccino. More #delish than #scary, no?

The Vampire Frappuccino rises for one week only. Muahahahaaaa. pic.twitter.com/lp1Lpb7cqH

— Starbucks UK (@StarbucksUK) October 26, 2015

On BBC Good Food today, Eyeball Pasta

We’re up to our eyeballs in #Halloween recipes! This one’s just too good to miss… https://t.co/Xn8xoJY4qD https://t.co/usqlSyawvQ — BBC Good Food (@bbcgoodfood) October 27, 2015

Lenovo Tablet, it’s simply spooktacular!

We did a little bit more tricking than treating this #Halloween – watch all the horror here! https://t.co/WhVAUnR6xM https://t.co/nJchgwZQF7

— Lenovo Tablet (@LenovoTablet) October 27, 2015

  And finally, Sainsbury’s trick that is sure to take all the fun out of treats

This wicked trick will give your friends a fright! Find a #Halloween costume here: https://t.co/GXsa1j4VSL https://t.co/Ol1KNCA0Gb — Sainsbury’s (@sainsburys) October 27, 2015

Happy Halloween!