Blogger Spotlight: Stefan Toren, A&R Factory
A&R Factory launched in 2012 and is one of the most prominent blogs in the A&R scene. Promoting new and emerging talent, A&R Factory was recently ranked in the Top 10 UK Music Blogs. We spoke to Stefan Toren, A&R Manager at the blog, who told us about Yebba, his favourite methods of consuming music and working with brands.
How would you describe your blog?
A&R Factory is representing new and emerging unsigned music from across the world. Our readership includes independent and major labels, publishers, management companies, radio stations, PR and sync companies from across the world who use our website as a resource to discover and sign acts.
What makes your blog successful?
Staying independent and true to new and unsigned music.
In your opinion, who is the best artist of 2017?
As always, Ed Sheeran never disappoints!
Is there a breakthrough music act we should be looking out for in 2018?
Yebba
What are the last three songs you listened to? (Be honest!)
- Lou Bega – Mambo No. 5 (don’t judge)
- The Beatles – I Am The Walrus
- Wolf Alice – Moaning Lisa Smile
What’s your preferred method of listening to music?
Streaming / Download / Vinyl
Name a musical performance in history you wish you could have seen?
Queen (Live Aid 1985).
How do you like to work with PRs?
Connect with us via email, no spam. Let’s work together on breaking new artists.
Do you have any examples of favourite brand campaigns/collaborations you’ve worked on?
Last year, we were honoured to work with Zippo lighters promoting the limited edition download festival lighter.
What do you prefer to call yourself (blogger/influencer/content creators etc)?
Tough call, I would say an Influential Blogger!
What other blogs do you read?
Music Business Worldwide, Ditto Music Blog, Hypebot.
Stefan and A&R Factory are both listed on the Vuelio Influencer Database along with thousands of other leading bloggers, journalists and editors.
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