Blogger Spotlight: Tania Bunic, The London Thing

Tania Bunic is one cool chick! With a strong sense of her own personal style, Tania effortlessly oozes swag. For those wanting to look stylish and on-trend, The London Thing offers vital fashion and beauty tips. However, Tania is far from being a one-trick pony; she also uses her blog to share her experiences of picturesque London landmarks such as Big Ben and cafes in and around the city. In this spotlight, Tania who features on our top ten London lifestyle blog ranking chats to us about being an influencer, resisting the temptation to comprise her integrity, and why London inspires her.

Could you start by telling us a bit about yourself and how you got into blogging? I started my blog end of 2014 as I was completing MSc in International Marketing and I wanted to build a platform to help boost my CV and employment opportunities. It became bigger than I expected and I am excited to have built a community of like-minded individuals all across the world. In addition to my blog, I have a full-time career in Influencer marketing which also came about through my blog. I am excited to be able to share my passion through my day-to-day work and help increase awareness of the blogging community to a variety of brands.

Can you tell us about your blog, and what makes it different? My blog represents a lifestyle of someone who lives in London. We work so hard day to day but at the same time, we love to go out and discover cool new spots, have a drink and enjoy life. We love to buy loads of clothes and beauty products and of course not to mention travel. I suppose what makes it slightly different is that only the Fashion category covers my personal style and the other three categories including London and Travel are honest reviews and add value experiences that are applicable both to male and female. I really focus hard on building content that can help someone make a decision should they wish to visit a specific place I have been to.

What do you most like about being a blogger? I love the fact that we are a community and that I can travel the world, reach out to girls that I follow and follow me, and connect in real life. We share the same passion and you always feel like you know somebody for long when you finally meet. I also love the amount of support you can receive from the community on daily basis.

What is the biggest challenge about blogging? Finding time to blog. I work full time in addition so I don’t compromise my integrity when it comes to brands I promote on the blog. Blogging is tough as you need to be everything from a stylist, makeup artist, photography director and photographer, not to mention storyteller and a writer. Producing good quality content take time so for me finding it is the most challenging.

When did you start to take an interest in London Lifestyle? I used to work for a record label in East London as they event organizer and promoter so I always had people ask me what to do and where to go. When I started writing my thesis on online communities, I thought that this experience is the value I can add to someone who reads the blog and I based my blog around London and its coop spots. London is extremely inspiring if you stop and take a moment to appreciate it and the lifestyle just comes with it.

What makes London special? Ive been to many places but nowhere like London. The city is fast paced so you can never get bored and run out of things to do. I love that there is so much variety to suit every taste and interest. You can be whoever you want to be in London and you will find a community of the same.

Where do you find the inspiration for your blog posts? I love Instagram especially when I travel. I started creating different mood boards on Pinterest to get the creativity flowing. London itself also inspires me as it has so many cool street arts and streets that make a perfect backdrop.

How often do post content on your blog? I post 2-4 times a week. My readers get 2 posts every week in the London and Fashion category. I tend to add another beauty post every second week as well as travel content when I’m away.

Do you follow any other blogs? I follow a lot of blogs. I love Gypsea Lust and for travel inspo and 26th look by Julia Mateian.

Once you do have the followers how do you keep them? I think consistency is the key and constantly striving to produce better content. Also knowing that you can’t please everyone is quite important so you don’t get disheartened when people unfollow you. It’s just the way of life.

Where do you see your blog in the next five years? I really hope I can get it to the stage where it’s my only focus. My dream is to work remotely and be able to travel the world without time constraints to create content.