Blogger Spotlight: Kirstie Pelling, The Family Adventure Project

Kirstie Pelling is the Top 10 Family Travel Blogger, who along with husband Stuart, runs The Family Adventure Project. With content advocating being active and outdoors with your family, the blog’s ethos is always the spirit of adventure. Kirstie took some time to tell us about the magic of Iceland, loving cake and working creatively with PRs.

How would you describe your blog?
The Family Adventure Project is a magazine-style site that publishes feature style content about travel, adventure and outdoor activities. The site aims to share ideas, inspiration and practical advice to help people get out, get active, and explore and adventure together, whether for a day out on their doorstep or on a year-long journey around to the other side of the globe.

Why did you start your blog?
We started it because lots of people told us we couldn’t or shouldn’t adventure with kids. We kicked it off with a year biking New Zealand with our two toddlers. We wanted to connect with others who had a different view and to share our own ideas, inspiration and advice to show the amazing things that are possible with kids of all ages and experience.

What makes your blog stand out against other family travel blogs?
We have a clear focus on active and adventurous travel and broad experience travelling independently and on organised trips. We’ve been publishing a long time, over 10 years. We pride ourselves on the quality of our writing, photography and videography and have won multiple awards that recognise this. We are well connected and collaborate with other digital media professionals and collectives to extend reach and influence.

What’s the best place you’ve been as a family?
Iceland made an indelible mark. Everywhere you look magic is happening in or above the ground. And you can’t put it all down to the elves! We spent seven weeks touring the country and taking cycle trips on some of its remote roads. We can confirm that the dream road was dream cycling. We also went white water rafting, glacier hiking and Icelandic horse riding. Icelandic horses are the perfect size for kids.

What’s the worst place you’ve been as a family?
We work hard to embrace anything and everything we encounter! There are no worst places – we often pull together best as a family when we are out of our depth or in challenging terrain or environments. We always figure as long as we have a tent and the kids with us we’ll be fine anywhere.

What makes the ideal family holiday?
Going somewhere new, doing something we’ve not done before, being active and outdoors. We are also pretty fond of cake.

Where haven’t you been that you’re desperate to get to?
Alaska and Greenland. Not necessarily in that order.

How do you like to work with PRs?
We love a collaborative approach. We love to bring our ideas and experience to contribute to campaigns or to shape them in a way which will appeal to our audiences and niche.

What is the one thing PRs should know about you?
You can rely upon us to deliver.

What are your favourite blogs to read?
Alastair Humphreys, Escape Artistes and Inside the Travel Lab.

Kirstie Pelling features on the Vuelio Media Database along with thousands of other bloggers, influencers and journalists.