Blogger Spotlight: Jane Dean, Janey On The Move

Janey On The Move is the theatre review blog from Jane Dean. We caught up with Jane who told us about her target audience, working with PRs and being a gardening nerd.

How would you describe your blog?
Janey On The Move is an Entertainment Blog reviewing shows and touring productions from the West End right across the south coast.

Why did you start your blog?
To highlight and review shows to engage with and relate to theatre lovers across the UK.

How does your role as a PR work with your personal blogging?
I appreciate the importance of profiling a brand and gaining exposure to build awareness. In short, what’s the use of having a great product or service if nobody knows about it?!

Who is your target audience?
A mixed bag really. I tend to interact with the 40-60 year old age group but it’s an eclectic audience who appreciate live music, entertainment, lifestyle and celebrity that tend to follow.

If you can choose, what’s the best show you’ve reviewed?
Can I select two, as it’s between Wicked and Dreamgirls – both shows are smash hits.

What skills does working as a PR give you when blogging?
I appreciate the need to make my review stand out and produce engaging content, hopefully without patronising the reader.

How do you work with other PRs on your blog?
A number of PR Consultants, to include those who represent the theatres hosting the show, to working with an individual artist in the show, will contact me to carry out a review. We work well together as we understand the need for current high res images, copy and profiles/biogs.

What advice would you give to other bloggers?
My blog has been running since Dec. 2015 and I’m still learning….! I try to write it like I’m telling a good friend about a fabulous show or performance that I’ve just seen and don’t want them to miss. Just be yourself and tell it like it is.

What are your favourite other blogs to read?
I’m a gardening nerd, so I love any of Vuelio’s Top 10 Gardening Blogs UK, plus the Telegraph’s gardening posts. I’m working on my own Country cottage garden, as I live on the New Forest border so I’m fortunate enough to enjoy living five minutes from the sea but so close to the stunning picturesque countryside.

Jane Dean features on the Vuelio Media Database along with thousands of other bloggers, influencers and journalists.