Blogger Spotlight: Aurélie Four, Marcel Le Corgi
Marcel Le Corgi is the fluffy Pembroke Welsh Corgi that features on the eponymous blog written by Aurélie Four. Recently ranked in the top 10 UK pet blogs, we caught with Aurélie to talk about Marcel’s fame, favourite pet products and working directly with brands.
How would you describe your blog?
Our blog is all about sharing what we love (and sharing the love), Marcel and having him as part of our family, travelling (which we do with him when reasonable), good food and nice things… in a fun and pawsitive tone which reflects what Marcel is and what he has brought to our lives.
Why did you start your blog?
A friend of ours suggested I did. We were enjoying running Marcel’s social media so much and his audience loves the travelling and London life part! It can be a struggle to find information on dog-friendly things and posts on social media only stay visible for a few hours, so I thought why not use and share all the pictures I would never have released otherwise, and the information I gather whilst researching trips, food (etc) on a blog where they can be found more easily!
What’s it like having a famous pet?
Fun! We get to do so many amazing things and go to places where I never thought he’d be able to go! We’re now used to him being recognized in the streets, but the first few times it was very overwhelming (for us; he loves the attention). We get a lot of love and it’s great being able to share it with charities.
Having people leap in front of us to take photos without asking makes me understand why some human celebrities ‘snap’ – just ask and I will happily make him pose! There is an element of responsibility too – I want to make sure people understand what having a dog means and always make sure people do not get a corgi pup because ‘Marcel’s pictures are so cute’. We also make sure we are not encouraging anything that might impact all other dogs and owners, for example, picturing him on seats on public transport, in uncomfortable situations, taking him to places where he is nervous or endorsing a product we would not use.
How does Marcel cope with the pressure?
He does not, because I make sure that he never gets pressured to do anything. Photo sessions are kept fun, short, and rewards are key. We ask for regular breaks when filming/shooting and I have cut short or refused jobs when I knew he would not be comfortable or has had enough. At the end of the day, he is a dog and I fully intend to allow him to enjoy being a dog. As for the attention, he loves it and again I just remove him from the situation if it ever gets too much.
What’s your favourite pet product?
We’re lucky enough to get many amazing products to try, including prototypes, so picking one is impossible. His travel essentials are DogRobes drying coats (which doubled as a life-saving cooling coat when we were stuck with extreme temperatures during our summer road trip), Hindquarters leads and dog beds (practical yet super stylish), Hownd’s on the go wipes, Hiro+Wolf’s hands-free lead when I’m on my own with Marcel and the Fish4Dogs squid and salmon treats.
What’s your favourite post?
I only post about things we love (I have a policy to forget about things I would not recommend and always disclose those paid or where we received a free product to feature – I think we owe that to our amazing audience) so all of them really, the travel ones especially.
How do you like to work with PRs?
I like to work directly rather than with too many people in between, where communication can get lost. Being honest (both ways) and knowing exactly what is expected and agreeing on that before any campaign or shoot is key. I also like to feel like we and our work are respected, be it the dog’s welfare, our time, or my photography.
What one thing should PRs know about you?
We’re a team that comprises of an adorable and super friendly, well-trained and camera-ready dog, a semi-pro photographer and pet industry specialist, and a Michelin-star-trained chef. We won’t compromise Marcel’s welfare for anything. Working with us will mean we bring our fun, positivity and experience to selected brands or campaigns we will be dedicated to.
What’s a memorable campaign you’ve worked on?
There are many but this year’s highlights were helping raise awareness for the amazing work of volunteers at the Therapaws programme (by visiting a hospital’s dementia ward with Marcel for Alzheimer’s month – we ourselves regularly visit hospitals as volunteers), and Marcel being invited to the Chelsea Flower Show by RHS (a first for a dog and a dream come true for me) – his photo [above] ended up on the front page of The Times!
What other blogs do you read?
Most of the other blogs I read are fellow dog-friendly travel and lifestyle blogs (mostly UK or France based) or human travel and food blogs.
Aurélie Four and Marcel Le Corgi feature on the market-leading Vuelio Influencer Database along with thousands of other bloggers, influencers and journalists.
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