Blogger Spotlight: Antonia Ludden, #tidylife

Antonia Ludden is the Top 10 Interior Design Blogger behind #tidylife. Antonia was inspired to create her blog back in 2012 after following US bloggers and their DIY, home organising and décor blogs. We spoke to Antonia about transforming rooms, being inspired by bloggers and working with PRs.

How would you describe your blog?
#tidylife is the place to discover all the latest UK home interior design trends and ideas, lush homeware and lifestyle inspiration.

Why did you start your blog?
Five or six years ago, I began searching for home improvement inspiration online and was finding lots of blogs from the USA but not many equivalent UK blogs. So, I thought I would give it a try myself.

What’s your favourite thing to blog about?
I love to style products and there’s also something exciting about revealing a finished project; I love a good ‘before and after’ when a room has been transformed and think readers enjoy that sort of thing too.

How do you manage your photography?
I get reasonable pictures with my Nikon – set to auto mostly, but would like to develop my photography skills. I am considering working with a photographer in the future to produce some magazine-worthy shots.

What’s your favourite interior?
I like dark moody interiors as well as light, bright modern spaces.

What or who are your biggest inspirations?
Fellow bloggers and Instagrammers mainly.

What makes your blog successful?
Perhaps because it has been going a while, I’ve been blogging consistently since 2012.  I also like to share achievable interiors and design inspiration on a budget, plus I am adding more lifestyle content at the weekends for something different.

How do you like to work with PRs?
It makes things so much easier when a PR is clear about their expectations. Getting a brief sent through with deadlines, social media hashtags to use etc. is really helpful.

What one thing should PRs know about you?
I am flexible and open to creative ideas!

What other blogs do you read?
The first blog I discovered was IHeart Organizing and I still like to look in on it from time to time. I enjoy reading the blogs of people who have become friends through blogging and am starting to dip into more beauty and fashion blogs as well as the home interior ones.

Antonia Ludden is just one entry in the market-leading Vuelio influencer database, which has thousands of bloggers, influencers, journalists, editors and media outlets. Find out how to reach them all here.