Best Practices and Technology – Taking the Stress Out of PR

There cannot be many careers more stressful than PR. According one online recruitment site, only enlisted military personnel, firefighters, airline pilots, police officers and event co-ordinators have a more stressful job than your average PR pro.

OK, as PRs we are very unlikely to come under enemy fire or run into a burning building but the 24/7 nature of the job (dare we ever turn off our smartphones or leave an email unanswered), the constant barrage from social media and the threat of rejection and occasional criticism (why would even think about pitching this story to me?) from journalists and other media contacts, we as PRs need to grow thick skin.

While some of us thrive on the stress of the job, too much of a bad thing is, well … a bad thing.

Thankfully, having the right technology in place to monitor the media (traditional and social), make the right decisions re. pitches and basically following best practices can take the edge off your daily dose of stress. Essentially, the smarter we get the less stressful our environments.

How are you planning to reduce workplace stress?

BTW – if you are considering a change of career, it’s not much easier on the other side of the fence with broadcasters and newspaper journalists coming in at #8 and #9 in the stress stakes.