Barcelona principles to AVE – measuring PR ROI

As the lines between PR, marketing, customer services and sales continue to blur, it’s never been more important for PR professionals to accurately monitor and measure the success of their campaigns and activities. 

Today we have released our brand new white paper, ‘Measuring PR Return on Investment‘ which reveals how the PR industry currently measures success, the challenges it faces in order to remain relevant and earn cross-departmental respect and the various steps they now need to adopt to provide greater transparency and accountability.

From Barcelona principles to AVE, our new white paper essential guide lays down the law on measuring the success of PR campaigns to help you demonstrate the value of you work.

To find out more download our whitepaper now.