Baking blog spotlight with The Baking Explorer

The Baking Explorer is Kat Buckley’s Top 10 Baking Blog. Running since 2012, The Baking Explorer promotes achievable bakes that are both delicious and fun to make. Covering a huge variety of recipes, Kat also creates dairy-free baking and has a loyal vegan following. We caught up with Kat to find out how the blog has evolved, the best collaborations she’s worked on and what PRs need to know.

How has your blog changed from when you first started?
I’ve been running The Baking Explorer for over six years now and it’s come a long way in that time! My photos are considerably better, the recipes are clearer and better laid out, I’m vegetarian now and I make vegan recipes too occasionally – overall it’s more user friendly, veggie-friendly and easier to find delicious treats to make at home!

Why baking?
I was inspired to start my blog by The Great British Bake Off. I loved the challenge of baking new things and feeding my friends and family with my creations. I still get the same buzz from creating a new recipe and seeing people enjoy it.

How do you make your blog stand out?

I always try to be creative and come up with fun recipes for my audience to try themselves at home and showcase my style of baking.

What’s the best bake you’ve ever made?
My favourite cake of all time has to be my Chocolate Guinness Cake with Baileys Buttercream, I make it every year for my birthday.

What one thing should PRs know about you?
I’m vegetarian and I don’t drink tea! I get a lot of emails about tea as it goes so well with cake but sadly I don’t drink it.

What are the best collaborations you’ve worked on?
I really enjoyed a recent collaboration I did with Berry Gardens where they sent me some of their amazing UK grown cherries and I made a White Forest Cake with a cherry & kirsch jam – it was divine!

Do you think bloggers need their own industry association?
I think we are well regulated at the moment in terms of making it clear when we’ve been paid to advertise a product, as it’s so important for the audience to make an informed decision.

What other blogs do you read?
Mostly other food and baking blogs! I have a lot of blogger friends in the community so I’m often checking out their recipes.