According to a new study, more than 70 percent of global leaders have an Instagram account, but a third of the of the 305 accounts surveyed are not active. With over 300 million users worldwide ...

To stay relevant in today’s increasingly digitalised world, PRs have to be on top of the latest social media and technological changes. While the traditional approach can still be valuable, younger audiences in particular lie ...

Lorna Burford describes herself as a shy introverted person, but blogging is where her personality comes out. As the author of Raindrops of Sapphire Lorna uses her blog to talk directly to her readers about her ...

The Gentleman Blogger is the UK’s number one menswear fashion blog and also features on our latest top twenty ranking fashion blogs. The man behind The Gentleman Blogger is Matthew Zorpas, a self-styled fashion expert. In this Spotlight Matthew ...

In an age of social media and instant information, it’s become increasingly important for government to develop effective digital strategies to keep citizens up-to-date. In much the same way as businesses in the private sector, ...

Despite the many commercial pressures facing newspapers in the digital age, most “serious” journalists and editors still believe in the complete separation of church and state (or editorial and advertising).  When FT journalist, Lucy Kellaway, ...

With news outlets now using virtual reality technologies to create more immersive stories, it is only a matter of time until the PR industry follows suit. Last November The Times created a virtual reality report ...

This week’s Media Updates covers moves and changes at news titles including, Western Mail, South Wales Echo, FT, Evening Standard, Liverpool Echo, Sutton Guardian, Western Telegraph, Milford Mercury and Tivyside Advertiser, The Times, ITV NEWS; lifestyle titles including Cosmopolitan, Stylist, CANDID, BRIDES, Women’s Health, Wallpaper*, ES Magazine; business and finance titles including ...

Having grown up in the Caribbean, Italy  and the Netherlands, Lotte Brouwer spent most of her childhood on the move. Currently the author of yespleaseblog.co, Lotte uses her blog to share her love of traveling, ...

Have you ever wondered what would make someone unfollow you? Recent research conducted by US media software company BuzzStream and Fractl has provided some much-needed answers to this probing question, shedding light on the reasons ...

When you hire a PR professional to manage your reputation, particularly when things haven’t been going so well for you, you’ll want to know that they have the kind of experience to manage everything the ...

Is the PR industry ageist? According to recent statistics just three chief executives of the top 20 PR agencies in the UK are over the age of 50, and the average age of chief executives ...

This week’s Media Updates covers moves and changes at news titles including, The Gloucestershire Echo, The Gloucester Citizen, The Sun on Sunday; lifestyle titles including Lonely Planet Traveller, Now, Red, World Cruising Magazine, HomeStyle, InStyle, ...

Creativity has always been considered a vital component of PR practice but in recent years its impact has grown. According to the recent Holmes Report, 73% of in-house respondents are more likely to approach their ...

Google Panda is now part of Google’s core ranking signals. Set up in 2011, Google Panda was initially introduced as a search filter to stop sites with poor quality content from working their way into ...

Farzana Baduel is the founder & director of Curzon PR, an award-winning public relations and digital communications agency that works across arts, culture, business and policy. Fresh from her win at the British Muslim Awards ...

There cannot be many careers more stressful than PR. According one online recruitment site, only enlisted military personnel, firefighters, airline pilots, police officers and event co-ordinators have a more stressful job than your average PR ...

Are you looking for new avenues to promote the services you provide? Why not consider working with a social media influencer on your next PR campaign? According to a new report by Fashion and Beauty Monitor ...

This week’s Media Updates covers moves and changes at news titles including BBC Sport, The Sun, Express & Echo, Tiverton Gazette, the Guardian, Daily Mirror, The Sunday Times Scotland, lifestyle titles including Fabulous,  Livingetc, Cosmopolitan, ...

The #OscarsSoWhite hashtag on Twitter ignited an international conversation about the lack of diversity in the entertainment industry, but it’s not just the Oscars that has come under fire. At a recent panel discussion involving ...