The BBC’s digital expansion has long been viewed as a threat to the commercial operation of many regional news providers. Local newspapers in particular have been critical of the BBC, claiming its online services are ...

With 100 million active users, SnapChat offers a promising market for PRs and marketers. According to statistics the UK is SnapChat’s second largest market, with 60% of 13 to 34 year old smart phone users in ...

Desperate times call for desperate actions. Perhaps this explains the prevalence of sponsored “clickbait” content on otherwise, trustworthy online news sources.  It’s everywhere, from niche blogs to regional news sites through to major online news ...

This week’s Media Updates covers moves and changes at news titles including Newsnight, The Herald, Swindon Advertiser, that’s life!, Reveal, Esquire, Now Magazine, Pensions Expert and Retail Week   News & current affairs Nicholas Watt ...

With over 320 million users it’s not surprising that the #HappyBirthdayTwitter hashtag started trending earlier this week. Used by big brands, celebrities, football teams, politicians and media outlets, Twitter has played a significant role in ...

As the terrible events in Brussels hit our screens on Tuesday morning, much of the world’s media turned to social media for eye-witness coverage. Flicking between breakfast news programmes, ITV and Sky both featured heavy ...

This week marked the 10th anniversary of Twitter. In a fairly upbeat blog post Stephen Waddington chief engagement officer at Ketchum gave 10 reasons to wish Twitter a happy 10th birthday. Fellow blogger and IBM senior business consultant Neville Hobson, ...

First launched in 2006, Twitter celebrated its 10th birthday this week having established itself as a cultural phenomenon that has transformed the way in which we communicate with each other. But recent statistics show that ...

Kate Hackworthy is the author of Veggie Desserts, an award-winning blog which takes a very unconventional approach to making desserts. With a keen interest in healthy eating, Kate’s blog contains interesting recipes like kale cupcakes ...

Iain Duncan Smith’s explosive resignation on Friday has pushed the Conservative party towards a split and reopened some old and very painful wounds. The resignation accomplished the political double whammy of weakening the pro-EU leadership ...

Alice Judge-Talbot is the author of More Than Toast, a blog that offers a candid insight into what life is like as a single parent. Alice is an open book, sharing every element of her ...

Alastair Campbell, the former press secretary to Tony Blair, has suggested that the days of media spin are behind us, telling delegates at a Rising Stars event in Westminster that it was no longer possible ...

Chancellor George Osbourne’s March 2016 Budget speech delivered a bit of a mixed bag for the UK public when it was delivered on Wednesday. While attempting to steer clear of party politics (and that can ...

Having the support of a celebrity can lift a charity or cause out of obscurity and into the hearts and minds of millions. This coming week alone, celebrities will help raise millions of pounds for ...

Are you making good use of social media analytics or has your company yet to make it a vital part of their business strategy? As digital marketing becomes more and more measurable it is increasingly ...

No one wants to be stuck in the middle but standing out in a competitive market is a constant challenge for most brands. Morrisons recently enjoyed its first quarterly sales gain in four years but ...

On Wednesday 16th March George Osborne will present his 2016 Budget. Having finally moved out from the shadow of the referendum on social media, there are a few issues in particular which have got people talking; taxes, cuts ...

Betfair, the online betting exchange and bookmaker, has scored a massive PR win backing Victoria Pendleton’s journey from Olympic cyclist to champion jockey. In a period of just 12 months Pendleton has gone from complete novice ...

Following our spotlight interview, Natasha Courtenay-Smith rejoined us for a special webinar to share exclusive inside info on how to get rich by blogging. Having interviewed the world’s leading bloggers, vloggers and content strategists for her ...

Building a strategic digital content marketing strategy can be difficult for any organisation. Finding the time to get to grips with multiple technologies and curate, create and distribute useful, actionable content through various channels (including ...