Tomorrow’s key influencer may not be the same as today’s. A blogger with influence within one sector may not resonate with another, while newcomers join the online community every day. Bloggers and vloggers have become ...

There’s an interesting debate currently taking shape online following remarks made by the columnist Mark Ritson in the pages of Marketing Week suggesting that all marketers should have a formal marketing qualification. Opinion is divided (and ...

Here is a quick 5 minute interview with Claire Hall, author of Tin Box Traveller and one of our top ranking family travel bloggers who chats to us about why she decided to start blogging, ...

Facebook Live is taking another step closer to becoming a legitimate, commercial broadcast channel with the news that they are experimenting with mid-roll video ads inside live video broadcasts. Revenue from the 15 second ads, which ...

A newspaper’s credibility is built on its editorial integratory. Every editor worth their salt should (and most do to a certain degree) insist on a clear division between editorial content and paid advertising. However, in ...

In the UK, public affairs is an established practice. The aim is to influence decision makers, play a role in the decision making process and know the risk and regulation affecting your industry. How does ...

This week’s Media Updates covers moves and changes at news titles including the Guardian, Daily Express, Tatler, ITV Wales, Belfast Telegraph, TechWeek Europe, RTÉ, IT PRO, Newsweek Europe and expertreviews.   News & current affairs  ...

You’ve got your corporate online media centre up and running, but traffic still isn’t coming to your site. We’ve put together a checklist of essential items to help optimise your online media centre. 1. Easily accessible ...

The ongoing decline in the consumption of printed newspapers and rise in mobile news consumption has seen the traditional press release continue to take a back-seat as journalists turn to more engaging visual content when ...

Jeff Henry, CEO of newspaper publishing group Archant, suggests the company’s size is partly responsible for the success of their recently launched The New European title. In an interview with The Drum Henry said: “If you ...

The Guardian is to cut back on its weekly print media coverage as part of ongoing cost savings operations. The cuts will see Monday’s dedicated media section reduced down from two pages to one. A ...

24, the recently launched “national” title for the north is to close after just one month according to reports in The Press Gazette.   The title, publish by CN Group and operated by a skeleton ...

Back in the 1960s former Labour Prime Minister Harold Wilson famously said, “a week is a long time in politics”, and almost a century before that, the Liberal politician Joseph Chamberlain said, “in politics, there ...

As an ex gymnast/dancer and current jewellery designer, Cat Meffan’s mission is to enjoy a healthy life of her own while trying to help others make positive changes to theirs. Her blog, Imperfect Matter chronicles the ups ...

In a move that could be seen as controversial, PR Week has named Leave as its campaign of the month. But whether you agree with the politics or not, Leave did exactly what a political ...

Social Media fanatic Zanna Van Dijk is a London-based blogger who loves nothing more than fitness. Using lots of pictures to illustrate her posts, Zanna shares tips on how to do park bench workouts, cardio ...

With less than two weeks to go before the start of the 2016 Rio Olympic Games, sports fans around the world are getting ready to cheer on their nations’ athletes. While the games will be ...

Here is a quick 5-minute interview with lifestyle and travel blogger Scarlett Dixon who speaks to us about how she accidentally got into blogging, the challenges of staying relevant, why she likes running large scale brand ...

What initially started as a platform to share a more holistic way of living has grown into a full-time occupation for Faya Nilsson. Now an award-winning blogger Faya uses her blog, Fitness on Toast to ...

What better way to spend the school summer holidays than glued to a screen and hunting down digital critters in this year’s must download smartphone game. But Pokemon Go is no Angry Birds or Candy ...