According to the latest statistics travel blogs and social media have helped destination marketing by allowing consumers to learn through others’ experience. As highlighted in the infographic below consumers use Vuelio Blog Awards nominees like ...

Many local authorities view the regional press as a “pain in the arse” and will welcome the demise of the industry according to the former editor of The Northern Echo. Peter Barron, who edited the title ...

Consumer perceptions of brands and products can have an influence on their buying decisions. As highlighted in our new infographic, parenting blogs can influence consumer spending by up to fifty percent.  There are over 4.2 million ...

While many news publishers will pride themselves on the separation of editorial and advertising content (or church and state as it is often referred), meaning that editorial content will not (should not) be swayed by ...

With a passion for fashion, beauty, and travel Radhika decided to set up her blog in 2011. Since then Radhika has not looked back and has established herself as a successful blogger. Most recently Radhika has ...

As we countdown the days to the Vuelio Blog Awards we take a closer look at the beauty and fashion blogger nominees and the followers they have across social media.  Reflecting much of the earlier research ...

While influencer marketing continues to grow in popularity, advertisers and vloggers have been issued with a reminder that they are both ”responsible for accurately labelling” adverts contained in video blogs.    The Committee of Advertising ...

Last week the Daily Mail Online reported that pictures from travel blogger Lauren Bullen‘s social media accounts were being copied with precise detail by another blogger. Lauren, who has over two million followers across social media ...

Nik Speller is the founder of influencer marketing consultancy; N.K.B. and contributor to men’s lifestyle blog, Buckets and Spades. With a passion for writing, Nik started his career posting reviews of restaurants on Twitter; soon after ...

Donald Trump’s victory in the US elections has shocked many people and there probably isn’t a group of people who are more shocked than the PR/Comms community. According to a recent article in PR Week, ...

As the world comes to terms with a Trump Presidency, we come to the end of one of the most bitterly fought and divisive campaigns in recent history. In much the same way as the ...

This week’s Media Updates covers moves and changes at news titles including The Sun, Sunday Herald, East Kilbride News, Southern Daily Echo, PORT, YOU Magazine, MR PORTER, Men’s Health, Food and Travel, TTG and Mobile ...

For Ashley Peart, music is not just a passion, it’s a lifestyle. Spending most of his evenings at music gigs of his favourite artists, Ashley has devoted his life to the sounds that move him. Taking ...

Donald Trump’s election as the new president of the free world has created a political earthquake and sent shockwaves through the social media. Here’s how people responded on Twitter. Well..this is scary… #ElectionNight #trump pic.twitter.com/NlfMf4NBpF ...

Donald Trump appeared calm and measured during his victory speech, but many are nervous and anxious about a man who will soon become the 45th President of America. With his ten-year-old son by his side ...

For most PRs monitoring online conversations, knowing what your customers are looking for, responding to complaints, or engaging with audiences on social media channels is essential. Here at Vuelio we help thousands of PRs, marketers, ...

Big brands don’t like inconveniencing their customers. Ask anyone affected by Vauxhall’s, Samsung’s or Whirlpool’s combustible car, smartphone and tumble dryer issues and they will tell you, that these companies have a lot of hard ...

We PR professionals are famed for our dedication to our craft. Often found burning the candle at both ends, attending client events, industry parties and generally hobnobbing with the great and the good until all ...

Mark Dandy is on a mission to transform the landscape of influencer marketing. Born out of an ever growing need to capitalise on the influencer marketing phenomenon, Mark set up Parental Influence, a new digital ...

From the ongoing crisis in Syria, troop movements close to EU borders, warships sailing through the English Channel and accusations of conducting cyber warfare against Western targets and widespread doping in Olympic sports, the Russian’s ...