My experience of Uber, the disruptive car sharing app (essentially a taxi service for the 21st century), is largely a positive one. With just the odd exception, I’ve found Uber drivers to be courteous, their ...

Another general election has passed, and to celebrate the blood, sweat and tears that the communications industry has put into the campaign period, Vuelio teamed up with the PRCA and POLITICO to host what was the ...

Vodafone is working on a strategy to ensure its advertising does not appear alongside fake news and hate speech. The mobile telecoms giant, which reportedly spends £400 million of its annual £750 million advertising budget ...

As a rule, young people do not read newspapers. OK, this might sound like a sweeping statement but the figures don’t lie. Here are some numbers that will make editors who are desperate to breathe ...

Are you still trying to work out what happened last week? Why not get key takeaways of the General Election results broken down by region, vote turnout and constituency highs and lows. Our expert analysis will ...

This week’s Political Updates, covers moves and changes at all levels of government.    House of Commons   Results of the UK General Election Party Seats won Seat Change Votes share Conservative 318 -13 42.4% Labour ...

So what went so wrong for a party which had the support of the majority of the British press and a commanding lead in the polls? OK, there are many reasons why people voted (for ...

The internet has no chill! Last night, as the results came in for the general election, Twitter was flooded with hilarious memes and gags that mocked Theresa May and the announcement that there will be a ...

The Sun has been quick to defend itself against claims that it sought to politically exploit the Manchester Arena terror attack with a front page article focusing on Jeremy Corbyn’s alleged links to the IRA. ...

So, on the 8th of June, there’ll be some brand new faces sitting in Westminster. Knowing who they are, their political interests and, most importantly, the best way to engage with them is crucial to ...

So, CAP has issued fresh guidelines for influencer marketing but will it make a difference? According to a recent survey, a surprising proportion of consumers still remains in the dark, with 77% unaware what the ...

The opportunity to combine SEO and PR is something that remains unexplored by many marketers, yet it has the potential to yield significant results – particularly if you’re working to a tight budget. In 2016, ...

Facebook, along with the wider social web, has faced much criticism in recent years for the spreading of “fake news”. Fake news is something that the social network has stated that it is committed to fight. ...

Sadly, our election briefing again starts with news that campaigning was suspended owing to a terrorist attack. This suspension was relatively brief: perhaps due to the proximity to polling day, perhaps due to the sense ...

Last week, Jeremy Corbyn and Theresa May were questioned by veteran broadcaster Jeremy Paxman, in what can be described as the most important job interview in the country. The interviews were conducted as a way ...

According to new research, 54 percent of marketers and PRs now use the Committee of Advertising Practice (CAP) guidelines on influencer marketing, compared to just 37.5 percent in 2016. In the past, PRs have often ...

Automation and customer engagement is big news in social media circles but sometimes it comes back to bite the brands that try and take advantage of it.  Naïve social media managers, hoping to inspire a ...

This week’s Political Updates, covers moves and changes at all levels of government.    House of Commons   The House of Commons has been dissolved ahead of the general election that will take place on Thursday ...

Magazine publisher Future has reported a staggering 375% year-on-year increase in profits, with a cool £3.8 million profit generated in the six months to March 31. Revenues have climbed by 35% to $41 million with ...

Influencer marketing is by no means a new phenomenon, but PRs are still making common mistakes when it comes to outreach. Sending blanket emails and expecting social media influencers to work for free is still ...