Kate Fielding is the departing head of strategic communications at the Natural History Museum, with overall responsibility for the museum’s reputation and brand. Heading up three teams – media and PR, Government relations, and special ...

At Vuelio we talk to bloggers, vloggers and Instagrammers all the time about how they work, what best practice looks like and the advice they have for PRs. From men’s fashion to green content, we’ve ...

Germaine Aboud has been interning with the marketing department at Vuelio for the past month. An Economics and Politics graduate, this is Germaine’s first exposure to PR, public affairs and communications, so we asked her ...

This is a guest post by Sarah Evans, senior digital strategist at Bottle. It’s no longer acceptable to say PR has a measurement problem. As an industry we’ve been (fairly) challenged to demonstrate what value ...

The Vuelio political team have put together an in-depth profile of the new leader of the Liberal Democrats Jo Swinson. Please click the link below to read profile of the new Liberal Democrats leader. Click ...

Businesses are not reacting fast enough to the changing demands of society, according to Professor Andrew Burke, Dean of Trinity College Business School. In the latest interview for the CIPR’s #PRPays series, Professor Burke urged ...

VidCon, the annual video conference to celebrate YouTube and its stars, hit its tenth anniversary last week. Much has changed since the early days of the event – the big personalities of a decade ago have ...

PR is essential for building brand awareness, but it’s also an excellent tool for building backlinks. In this guest post, Sarah Ross, PR Account Manager at Anicca Digital, shares some tips on using PR for ...

This is a guest post from Katie Chodosh, content consultant at TopLine Comms.  Sustainability is an ongoing business issue, but #PlasticFreeJuly gives us all a good excuse to think about it a little more. And ...

The CIPR’s #AIinPR Panel has published An introduction to AI in PR as the first in a series of skills guides. The guide, written by Jean Valin, covers the threats and opportunities for public relations ...

Pete Bassett set up music-focused agency Quite Great in 1996 to provide a more understanding and upfront PR service. Support for the unique challenges his clients face in a music and media landscape increasingly driven ...

Replying to journalists in the right way can be the difference between front page news and being passed over for a competitor. The ResponseSource Journalist Enquiry Service, which is part of Vuelio, connects journalists in need of support ...

This is a guest post by Ellen Morris from Billion Dollar Boy.  Effective social media campaigns are all about innovation and creativity, and the more effective your campaigns are, the more successful your business is. ...

Instagram is currently experimenting with hiding engagement statistics including follower numbers and likes on individual posts. Its aim is to improve the mental health and wellbeing of users by removing competition and the negativity that ...

The Times (and The Sunday Times, Evening Standard, and The Independent)– could be a changin’ according to industry commentators and Bob Dylan. Though Bob probably wasn’t referring to the 2019 UK newspaper scene… Culture Secretary ...

PR and marketing are waging a war over who owns influencer marketing. PRs still have an edge, but to keep it they need to understand the influencers they’re working with and be responsible for their ...

Last night, the great and the good from the PR industry came together to celebrate 29 winners, and each other, at the CIPR Excellence Awards 2019. The big winners of the night will perhaps come ...

This is a guest post from Frank Marr of AM+A Marketing and Media Relations. Frank has compiled a list of AM+A’s top tips for creating and putting into action an effective hotel PR and marketing strategy, which the ...

The CIPR held its AGM last night, reflecting on last year’s results, the Institute’s accounts and presenting this year’s Sir Stephen Tallents Medal to Laura Sutherland (congratulations from all at Vuelio!). Following official business, the ...

One of the questions our clients often ask us is how to calculate the value of editorial coverage. In the past, the accepted measure was Advertising Value Equivalent (AVE) but this is now held in ...