This year’s CIPR National Conference ‘Preparing for the Digital Future’ focused on getting attendees ready for the challenges the industry will face over the next few years. Big issues highlighted at the conference that are ...

This is a guest post by Chris Shields, CCO and Co-founder, Binumi Pro. From Fake News to Fyre Festival, a growing culture of scepticism has meant PR professionals are under pressure to change the way ...

A guest post written by Laura Crimmons, Founder of the Silverthorn Agency BuzzStream, one of a range of PR tools, has conducted research analysing over 200,000 articles to uncover trends in when, how and what ...

Public relations needs to get ready for artificial intelligence or risk being left behind according to #AIinPR, the CIPR’s panel on the impact AI will have on the profession. Its 12-month global research project looked ...

PR agency bosses are optimistic about the growth of public relations in 2020 and beyond, according to findings from the International Communications Consultancy Organisation’s World PR Report published in partnership with Opinium. The overview of ...

When locking in an influencer for your next project, someone with 1.7m followers on Instagram who’s guaranteed not to embarrass or drop your brand could be hard to find – if you’re looking among humanity, ...

Despite its value as a marcomms tool, 26% of PR agency bosses admit that they are yet to find a way to make video work in their communications. This is according to research undertaken by ...

You’ve planned and executed a successful campaign and need to report on the results to showcase the incredible coverage your team achieved. You could spend hours pulling the coverage together in a PowerPoint or PDF. ...

Plaid Cymru’s Westminster Leader Liz Saville Roberts writes that ‘the last few days have seen the mask slip for the Conservative Party’ and argues that her party’s agreement with two other Remain parties to work ...

Despite growing pains and continuing flux, the influencer industry continues to expand into mainstream culture and creep its way further into marketing and PR budgets. According to a Markets and Markets report cited in the ...

Gone are the days of launching your business, redesign, or new products purely in paper or in a TV spot. Brands have to launch on Twitter to take off, according to the platform’s director of ...

The panelists at this year’s Influencer Marketing Show had a lot to say about the current state of the influencer industry and how it can be evolved going forward. Most of the advice revolved around ...

With 89% of PR and communications experiencing issues with mental wellbeing, how can we implement change within our own organisations to find a healthier way of working through, and with, our vulnerabilities? Ronan Harrington of ...

The International Communications Consultancy Organisation (ICCO) has appointed Christina Forsgård as its inaugural Ethics Chair. She takes up the role ahead of the ICCO’s annual Power of Ethics campaign in September, but it has a ...

The press release remains the PR’s choice for distributing news and communicating with the media. Whether you’re tweeting your news or publishing online for search engines and digital audiences, there are six points to follow ...

The CIPR has teamed up with Mind to create new industry resources to improve the understanding of mental health and wellbeing in PR.   The first resource is a skills guide, Understanding Mental Health and ...

August is a slow month for news, with parliament on recess, half the entertainment industry in Edinburgh and August bank holiday just around the corner. But that doesn’t mean there isn’t plenty of opportunity for ...

Fiona Harris has been appointed managing director of Relevance International’s UK office. Harris is an experienced and trusted leader in brand strategy, marketing and public relations, who in 2018 was named one of London’s most ...

This is a guest post and infographic [below] by Balvinder Kataora, marketing executive at Comms8. An astounding 98% of people in China experience the internet through their mobile phone, which instantly makes over 800 million ...

Taking risks – and taking pictures of those risks – is what separates influencers from their followers. Sharing aspects of your life online that the rest of us keep private, and investing time in creating ...