This is a guest post from Rick Guttridge, managing director of Smoking Gun. For most PR and marketing professionals, influencer marketing is a hot topic of conversation and debate. But now, thanks to new governing ...

This year’s International Women’s Day is just behind us and PR can count itself as a profession particularly welcoming to women. CIPR’s 2019 State of the Profession survey showed that two thirds (67%) of the ...

This is a guest post from Rob Skinner, managing director at Skout. Marketing and sales have a complicated relationship. In theory, the two should go hand in hand but it’s not quite as simple as ...

With International Women’s Day approaching on 8 March, the PR industry is gearing up to celebrate the success of women in the sector and to reflect on what still needs to be done to improve ...

Our recent webinar How to build a charity brand included discussion on communicating with stakeholders while building relationships with supporters. Expertise came from Scouts’ director of communications and marketing David Hamilton and brand and ambassador ...

The PRCA has launched its Schools Outreach Programme with an aim to introduce further diversity into the industry by encouraging students from all backgrounds to consider a career in PR. The launch comes during National ...

This is a guest post by Marketing Island. Tone of voice isn’t the words we say but how we say them. It is the language we choose, and the personality behind the screen. Brands often ...

June’s PRFest 2020, taking place in Edinburgh, is launching with a refreshed format focused on individuals, participation and evolution with the theme Purpose Over Profit. The first keynote confirmed for the event is Manifest CEO ...

As part of Vuelio’s Customer Voice series, we host regular focus groups to hear from our clients, track the latest sector trends and make sure we’re delivering what the industry needs. Our most recent session ...

In this guest post, Labour Deputy Leadership candidate Ian Murray sets out his five-point plan that he believes will ensure Labour wins the next election. I was devastated on the morning of Friday 13 December. ...

‘Technology is ubiquitous so has evolved to become a byword for disruption. Every business is underpinned by technology, so tech PR now covers everything.’ Working in a sector of public relations that now encompasses almost ...

Liberal Democrat peer Lord Rennard writes that the Government still seems uncertain about whether or not to bring before Parliament plans to cut the number of MPs from 650 to 600. He adds that doing ...

Over 200 senior communications directors, consultancies and agencies gather at The Richmond Communication Director’s Forum each year and their views and opinions of the industry form the conference’s annual research report. From the numbers on ...

How do policy makers become vital to the new Government in an era where social media has reshaped political campaigning? Join us for a discussion on standing out in the new landscape of social media-driven ...

Interest in Pete Buttigieg has rapidly increased after his strong performance in the Iowa caucuses according to analysis of social media and online conversation from the Pulsar Primary Index. In terms of digital profile, Buttigieg ...

‘We all have an ego but if you want PR to work for you, you need to be seen in the media closest to your tribe on an ongoing basis – that’s when the magic ...

The views of the PR industry are to be represented in government as the Council of Europe (COE) has inducted the International Communications Consultancy Organisation (ICCO) as an official partner for its European policy work ...

Already well-known to blogging fans as the writer behind Who’s the Mummy, multi-skilled Sally Whittle is also an experienced B2B technology journalist, creator of copy and expert on working with influencers for PR campaigns. Realising ...

A review of laws to increase accountability for online behavior in the UK has been announced by the Government in time for Safer Internet Day on 11 February. Ensuring that legislation is keeping up with ...

‘Stay hydrated’, ‘invest in sleep’ and ‘move more’ are just some of the top tips for staying in tip-top shape from blogger Faya Nilsson in today’s spotlight on Fitness on Toast. One tip Faya has ...