Taking on a new role is always going to be challenging, but especially when it comes during an international health crisis impacting businesses across the globe. James McCollum has welcomed the challenges of working through ...

While trips to nail salons, hairdressers and make-up counters have been off the table over the last few months, those looking for some sparkle and shine have had to turn away from professionals wielding make-up ...

Victoria Ruffy has had a varied career, having worked across verticals from pharmaceuticals to business, food/drink and tech for small agencies and at major players including Cohn and Wolfe and Weber Shandwick. After time as ...

This is a guest post from Lauren Pope, editorial team lead at G2. MySpace. Zenga. Friendster. YikYak. These are the social media platforms of yesterday. They started as digital spaces for people to chat with ...

The last few months have been some of the most extraordinary with CV19 disrupting every aspect of how we live and work. Under intense pressure, PR and Communications teams have grappled with ever changing news, ...

This year’s PRFest featured a packed programme of speakers on a mission to create space to share experience, learn and collaborate on some of the toughest challenges facing the industry. In the weeks before the ...

This guest post comes from Dominic Baliszewski, co-founder of YOURS . SINCERELY. The impact of this year’s unpredicted events in the marketing and PR world has been huge. As co-founder of marketing and comms agency ...

This is a guest post from David Jinks, Head of Public Relations at ParcelHero, on the importance of keeping agile in a fast changing environment. I could start by spinning you a yarn about how ...

Almost a quarter (23%) of leading PR industry figures taking part in the latest PRCA Pulse survey are in favour of returning to in-office working as soon as possible. But feelings are mixed, as 19% ...

Experiences of racism, microaggressions and unconscious biases have been shared by BAME PR practitioners for the CIPR research report released today Race in the PR Workplace: BAME lived experiences in the UK PR industry. Following ...

This is a guest post by Fran Griffin, freelance PR consultant, Fran Griffin PR. Today marks National Freelancers Day, and this is an important awareness date because it recognises a growing community and style of ...

Having worked in the charity sector for over 20 years with a focus on mobility and diversity, Melissa Lawrence was drawn to join the Taylor Bennett Foundation and its mission to improve ethnic diversity in ...

Getting ready for recovery as businesses reopen across the country? Here are six steps to help you plan your strategy, inspired by our recent study into the behaviours and trends of comms leaders in lockdown. ...

PR and comms leaders are increasingly focused on recovery in Q2 according to the Vuelio Barometer which analyses themes dominating the public posts of 897 heads of and directors. The Vuelio Barometer of PR and ...

We’ve been gathering advice from journalists across different beats on how PRs can put together successful pitches in our How to pitch to series. Today we have more tips from writers recently interviewed for our ...

Fears of illness in the workplace, returns to busy commutes on public transport and disrupted working cultures – just some of the concerns causing 40% of leaders in PR and comms to continue with remote ...

Following rapid growth for its platform during the COVID-19 pandemic, Instagram has launched additional ways for its users to profit from the service including purchasable badges for viewers during Instagram Live videos and advertising on ...

This is a guest post from Rose Allerston, senior account director at Smoking Gun. At the beginning of the year, the team at Smoking Gun sat down to carefully analyse the global consumer trends that ...

We’re creatures of habit, so changing the tools we use to be effective at our jobs seems like a big hassle when we’re under increasing pressure to deliver on a daily basis. Much like bank ...

This is a guest post from Nigel Sarbutts, founder of freelance PR matchmaking service The PR Cavalry. Clients slamming the brakes on communication doesn’t have to mean that work stops completely. Volatility is opportunity and ...