Using neuro connections to form unconscious and potentially unbreakable bonds between brands and consumers – sounds kind of sci-fi, perhaps. But don’t be worried – it’s perfectly natural. Why are we drawn to particular cans ...

While it can feel like the Christmas season comes earlier every year, journalists are already busy putting their festive features for Xmas 2021 together (and it’s not even Halloween yet). During August, the helpful elves ...

This is a guest post from Fox Agency’s head of PR David Clare. It would be fair to say that we probably share too much on social media. Aside from the photos of perfectly poached ...

Those in positions to make change in our industry are, in some cases, starting the work of listening to and acting on conversations around race, gender, sexuality, disability and class equality, and change is trickling ...

The PRCA Ethics Council and the Ethics and Compliance Initiative (ECI) have teamed up to launch a first-of-its-kind research project focusing on worldwide ethics and compliance in PR and communications across the globe. Launching in ...

If you haven’t yet adopted Environmental, Social and Governance (ESG) considerations as part of every project, campaign you work on and business decision you make, you’re in danger of being left behind. Ethical considerations have ...

The measurement and analysis of communications data is vital for understanding the strength and impact of PR and determining future plans for campaigns and the direction of business, which is why Vuelio is proud to ...

This is a guest post by Gavin Devine, founder of Park Street Partners and member of the PRCA Public Affairs Board. At the start of August, two newspapers splashed stories about All-Party Parliamentary Groups. First ...

This is a guest post from Lucy Werner, founder of PR & design consultancy The Wern and DIY PR and brand platform for small businesses HypeYourself.com. She is also the author of Hype Yourself and ...

While your product in the hand of the right person can do great things for your brand, the grasp of someone you’d rather not be affiliated with can do great harm. In a time where ...

We launched accessmatters to encourage listening and the sharing of different experiences and best practice from across the industry. Here is a look back at five of our sessions, focusing on topics including disability, anti-racism, ...

‘It feels like disability is last to the table at any diversity discussion. If it gets there at all. And yet we’re the biggest minority’ – as the host of the PRCA’s new podcast Disability@thetable, ...

Vuelio and ResponseSource are both part of the same company, and we regularly catch up with journalists taking on new patches, new roles and launching new publications for our Media Bulletin newsletter. Sign up to ...

Is there a public figure you just can’t stand? Or a celebrity you’ll go and see in anything, even if it’s likely to be terrible? Are you more likely to give a new product a ...

Have you embraced the increased flexibility post-Freedom Day in the UK, or were you more skeptical of the Government’s decision to relax COVID-19 restrictions on 19 July? Freedom Day has been a busy conversation across ...

The CIPR’s latest report #PRinAPandemic shows that the good reputation of the PR and comms industry cemented over the last 18 months is likely to stay. The report on how the PR industry has fared ...

Back in December, we asked a selection of thought leaders working across PR and communications for their predictions on the big trends coming up for the industry in 2021. Ethics, fake news, the growth of ...

For our latest webinar we spoke to the people behind the planning as we ready for the return of in-person events. Sharing the big challenges from the last year were Cheltenham Festival’s PR and communications ...

Everyone in society is different and has different experiences of the same things. This is a fundamental truth that everyone in PR must accept in order to design the right comms strategy and speak to ...

This is a guest post by Green peer Baroness Bennett of Manor Castle (Natalie Bennett), who was leader of the Green Party of England and Wales from 2012 to 2016. What’s been called the development ...