Upskilling and investing in yourself is always worthwhile, and what better time to get started than the beginning of a new year? Our PR and comms community shared plenty of know-how and experience throughout 2021 ...

Ahead of tomorrow’s Ethnicity Pay Gap Day in the UK, the PRCA’s Race and Ethnicity Equity Board (REEB) is calling for full transparency from the PR and comms industry on its ethnicity pay gap. Open ...

To ready the public relations industry for the big issues ahead, Stephen Waddington has published the Wadds Inc. Almanac: Challenges and opportunities for public relations 2022. The eight short essays, with links to further reading ...

And we thought 2020 in comms, marketing and PR was difficult – 2021 brought yet more challenges, forcing everyone to adapt to the constantly changing environment we found ourselves in. In this part of our ...

2022 has certainly been… a year. At the start, hopes were high for an easing of the setbacks caused by the pandemic and that the lessons we’d all learned would help us evolve our purpose ...

This is a guest post by Life Size‘s PR Intern Martha Lane. If you’re running an international communications campaign, adapting your approach towards each individual audience is essential. However, this means much more than simply ...

This is a guest post from Alex Blyth, managing partner of design agency PR specialist Red Setter. ‘Hire people smarter than you,’ is a truism of business management. Variously ascribed to everyone from Steve Jobs ...

This is a guest post by Louise Flintoft, associate director at Onyx Health. The UK’s public health is in a precarious position. We’ve all seen in the news that the Omicron COVID-19 variant has been ...

Elliot Ross, Email Evangelist, Taxi for Email (a SparkPost company), discusses the foundation of a successful email campaign, and it all starts with your messaging. How’s your inbox looking? If you are anything like me ...

‘How do you introduce yourself? Listing jobs and experiences, what that does is put a mask up over who I am as a person’ – for our latest accessmatters session, The Unmistakables’ Asad Dhunna talked ...

The Public Relations and Communications Association (PRCA) has relaunched its Business Development (BD) Group with co-chairs Rebecca Wagstaffe of 3 Monkeys Zeno and Anouska Leon of Richmond & Towers. The relaunched group will aim to help PRCA members with business ...

Moving from a career as a Junior Sister in the Casualty Ward to beauty PR extraordinaire probably isn’t the most common way of getting into comms, but it’s led to 25 years of industry success ...

Our latest accessmatters session focused on inclusivity and featured Asad Dhunna, founder and CEO of The Unmistakables. Recognised as a marketing industry changemaker and thought leader, Asad shared his experiences as someone who ‘didn’t quite ...

The Public Relations and Communications Association (PRCA) and Ethics & Compliance Initiative (ECI) have rolled-out their collaboration on nation-specific ethics and compliance data, featuring commentary and insight from PR industry experts. The data, pulled from ...

The Chartered Institute of Public Relations’ AIinPR Panel report ‘AI and Big Data Readiness Report – Assessing the Public Relations Profession’s Preparedness for an AI Future’ has found that while the industry sees potential in ...

This year’s PR and Communications Census from the PRCA has encouraging numbers when it comes to industry growth and the potential for even more next year. But how do we make sure all the important ...

This is a guest post from Emily Wallace, interim CEO of the Trade Association Forum.   The combination of Brexit and COVID-19 has seen trade associations unequivocally demonstrate their value to the UK business community. Trade ...

The International Communications Consultancy Organisation (ICCO)’s World PR Report for 2021 – 2022 shows expectations of high profitability for the industry as well as great positivity for the future. Produced in partnership with Opinium, the ...

The Public Relations and Communications Association (PRCA)’s UK PR and Communications Census for 2021 has heartening financial results for the industry as a whole, but a clear message that more needs to be done on ...

The popularity of webinars and online panels boomed during the early days of the pandemic, and they continue to be extra convenient for those who can’t, or just don’t want to, attend in-person meet-ups and ...