Forget social media influencers, friendly bloggers or approachable journalists, if you really want the world to know how great the brand you are representing is, start with the foot soldiers (or employees) who take your ...

Blogger Spotlight with Al Ferguson, the dad behind top parenting blog, online fathers’ support hub , and nominee for the Best UK Parenting Blog at this week’s Vuelio Blog Awards, The Dad Network. Al spoke ...

It would be hard to criticize somebody for showing empathy towards the people of Paris following the recent terrorist attacks on the city. But what if a corporation wanted to demonstrate its compassion? Amazon, Apple, ...

This week’s Media Updates covers moves and changes at news titles including BBC News, the MailOnline, the Guardian, ITV Wales; lifestyle titles including the Shortlist, Men’s Health, NME.com, FHM and Zoo; trade titles including Marketing, ...

Suze, aka the Luxury Columnist, started blogging having been urged by her friends to start sharing her growing collection of amazing experiences and her love of photography – and now she’s on a mission is to help ...

If you’ve ever attended a busy networking event (and who in PR hasn’t?) you’ll know how hard it can be to pluck up the courage to introduce yourself to a group of strangers and start ...

When punk rock impresario Malcolm McLaren wanted to raise the profile of his band The Sex Pistols, he sent them out on tour. But the young band didn’t play the usual club venues up and ...

I’m sure many students of media training will have watched this over the weekend and revelled in the mastery of interview techniques on show. Some of you might have rather enjoyed it. Was anyone else reminded ...

James Watt, the founder of drinks company BrewDog, claims in his new book Business For Punks: Break All The Rules that NOT having access to marketing and PR budgets can actually be a “massive advantage” for businesses ...

Facebook makes my blood boil. Barely a day goes by without some false “truth” being floated on my social network wall by people, who quite frankly should know better. Tall tales of how our privacy ...

What does the term “PR” actually mean to your clients? Perhaps more importantly, what does it mean to your potential clients? PR essentially tells the layman (the person you actively sell your services to) that ...

As PR platforms go, Twitter is pretty powerful. It has the potential to reach a targeted audience within seconds and can harness the viral opportunity of a community almost instantly. News can be broken and ...

Executives at troubled European car manufacturer VW could do a lot worse than take a look at the PR Playbook of the Catholic Church when attempting to re-build their tarnished brand in the US. Less ...

Jeremy Corbyn has not only changed the face of British politics, he may just have re-written the modern-day PR rulebook. Image is out, authenticity is in. Like him or loath him (and I believe it ...