This is a guest post from Yasmin Russell, head of marketing at digital agency Engage. There are a number of things that can cause issues during a marketing campaign, from KPIs to time, however there ...

In this guest post, practising therapist and Head of Wellbeing at Splendid Collective Jane Latham shares her advice for agencies, in-house teams and professionals on how to keep a balanced mind in this fast-paced industry. ...

Pictured: Emma Franklin-Wright (left) and Katie Traxton (right). ‘We need to make sure that the industry understands the work we’re doing is integral to creating an inclusive community that is better for the individual and ...

This is a guest post from Jamie Barlow, managing director of Hyped Marketing. If you’ve ever taken out a traditional print or TV ad, you’ll know how pricey they can be. Unfortunately, ramped up costs ...

‘I love the creativity of digital – it’s constantly evolving,’ says Full Fat’s Sara Hailan. Recently promoted to head of digital, Sara oversees the division dedicated to online, which has grown from a team of ...

The PRCA Global Ethics Council has released an overview of the big trends of this year, and the ethical issues they raise, with its 2022 Annual Perspective. The Perspective considers how PR can help navigate ...

Vuelio were proud to be a sponsor for last night’s PRmoment Awards for London and The South 2022. Acknowledging great work from over the last year across categories including B2B, Digital, Financial Services, Community Engagement ...

Disruption of traditional and long-established practices, the rise of digital currencies and an increasing demand for accountability – the financial services sector is undergoing rapid change. With these changes comes new responsibilities for comms teams ...

Since its launch in July 2020, the PRCA’s Race & Ethnicity Equity Board (REEB) has been working to make real change in the PR and communications industry for the progression of Black and ethnic minority ...

This is a guest post from Martha Lane, PR trainee at Life Size Media. Communicating with members of the C-suite is something most PR professionals will navigate at some point in their career. However, if ...

This year’s Earth Day has a lot to live up to. Coming after the highly-anticipated and high-pressure COP26, today brings opportunity for those who made big promises in October 2021 to hold themselves to account. ...

If you’re up on your PR and comms trends for 2022 and the years ahead, you will have read about the metaverse and just how important it is going to be for the industry. But… ...

A study from the Chartered Institute of Marketing (CIM) and the Chartered Institute of Public Relations (CIPR) – The Value of Chartership report – has found that while respect for chartership within the marketing and ...

If asked to hum your favourite advertising jingles, how many of them would be for food and drink products that would likely fall foul of the Government’s upcoming restrictions on HFSS ads? For those in ...

This is a guest post from Vicky Stoakes, communications director at Red Setter. ‘Can you double our followers in a year?’ As a PR company, we’re used to focusing all our efforts on building our ...

If you follow enough of your fellow PR people on social media, you’ve probably seen the occasional gripe about rude responses they’ve received from journalists. If you follow journalists, complaints about irrelevant emails they’ve received ...

This is a guest post from Laura Morelli, UK Head of media at Semrush. Trust is rapidly becoming a vanishing commodity. So says this year’s Edelman Trust Barometer, a long running gauge of belief in ...

While Chancellor Rishi Sunak’s Spring Statement for 2022 wasn’t expected to include any shocking announcements, media commentary and reaction across social media shows surprise regarding the ‘mini Budget’s’ focus, and which topics were notably absent ...

The Public Relations and Communications Association (PRCA) has relaunched its LGBTQ+ Network with a focus on supporting the PR and comms industry to ‘show up’ for the LGBTQ+ community. Originally launched two and a half ...

Public relations and marketing – two interlinked comms functions whose connection has been under debate for years. Since at least the 1970s, in fact, according to Stephen Waddington, who led our latest webinar on the ...