Honeywell selects 3 Monkeys for European PR business

3 Monkeys Communications, a consumer technology and lifestyle PR agency, has won Honeywell’s European home comfort and energy solutions business. The brief spans the UK and the Netherlands where 3 Monkeys Communications is working with partner agency LVT PR.

3 Monkeys will work with US technology giant Honeywell, a Fortune 100 company with sales of over $38 billion globally in 2012, on its consumer portfolio alongside existing Honeywell trade PR agency.

Spanning consumer and technology audiences, the win will see the agency working across both traditional and social media channels.

 James Coulson, EMEA communications marketing director, Honeywell, said: ‘3 Monkeys has a proven track record in changing perceptions of both brand and product, adding that special something to products that to some seem perhaps mundane or uninteresting.  Alongside the energy and passion displayed, 3 Monkeys showed true innovation in their ideas and strategic approach, which is exactly in line with the Honeywell brand and our approach to the connected home.’

Added Stuart Yeardsley, director, consumer and brand at 3 Monkeys Communications: ‘The agency’s whole approach is based on innovation, creativity and insight – so culturally and practically we were aligned from the beginning.  3 Monkeys also has a huge wealth of experience in the consumer technology and energy space, so we look forward to delivering a truly memorable campaign for Honeywell.’