5 Steps To Managing A Crisis In A Social World
Would your business survive a PR catastrophe?
In a world of social media, there is no such thing as a small crisis. When a simple tweet from a disgruntled customer can today prompt a global backlash, PRs and marketers must be armed with the skills to cope with a crisis as it unfolds.
Joined by PR & media consultant, Kathryn Kelly, we’ll take you through:
- The impact a social crisis can have on a brand’s reputation and revenue
- How to identify and avoid a potential crisis
- Steps to manage and respond to a crisis
