Blogger Spotlight: Laetitia Wajnapel of leading fashion blog, Mademoiselle Robot

Give us an example of a successful brand collaboration. What did you learn from it? I’ve had many recently, I think a successful brand collaboration is creatively fulfilling for me and provides good ROI for the brand. It is the ideal situation! Every collaboration is different and so I learn a little with each one.How do you use social media to promote/share content? What are the challenges? I share all my blog posts on Twitter and Facebook, and updates on my everyday life go on Instagram. The main challenge is to stay relevant in an ever-growing and ever-evolving landscape.

What advice would you give to a someone who wants to start a blog? I was having this conversation with a budding blogger earlier today and I think these days you can start with only Instagram and/or YouTube, introducing the blog later down the line. The way we consume media has changed a lot in the past decade, and now the way we consume online content is also evolving, with a strong move towards instant updates provided on SnapChat, Instagram and the likes. I still think blogging is the most important thing, but people get their daily “fix” on many different platforms besides the blog.

How do you work with PRs? Through direct personal contact.

Do you feel bloggers need to be compensated for the work they do? Absolutely, and I have been a strong supporter of this from the get go.

What do you feel about sponsorship disclosure? It is extremely important to be transparent and disclosure is mandatory.

List three best practices PRs need to follow for better blogger outreach?

What will be big in your blogosphere in the coming months? Live updating via Snapchat and Periscope seem to be the thing.