Context PR wins Media 1 Productions’ account

Context Public Relations has been appointed by Media 1 Productions, a conference and event service provider, to lead its B2B social media strategy.

The tech PR agency has been briefed to drive awareness of the company’s new products including a webcast service for companies wanting to host high-quality conferences online.

Activities include creative planning and management for Twitter, tailored outreach on LinkedIn to raise the profiles of both the company and key spokespeople, in addition to content creation for Media 1 Production’s blog.

The announcement is the latest in Media 1 Productions’ media outreach initiatives that began in September.

‘We’ve previously asked Context to provide PR support and saw positive media coverage as a result,’ said Steve Bindley, director and founder at Media 1 Productions. ‘We are now at a time where our target market uses a variety of online sources from third-party news websites to LinkedIn groups in order to access information. We therefore needed to boost our marketing strategy to keep up with the ever-changing world of communications and keep in line with our new offering of web-based business meeting tools.’

‘Our job is to demonstrate Media 1 Production’s expertise through media relations and content marketing,’ said Frank Smith, managing director at Context Public Relations. ‘Media 1 Productions has worked with major international companies, allowing them to create dynamic presentations anywhere in the world or online. The company is now looking to bring its expertise to organisations of all sizes, and communicate the fact that it can manage the technical aspects that require real in-depth expertise and attention to detail.’