Speedy Spotlight: Casa Costello

Casa Costello will be featured in today’s Media Updates. Author Helen Costello spoke to Cision about cakes, advice for newbie bloggers and being a member of the WI.

Why should people read your blog?
It is a good mix of recipes, family fun and lifestyle posts but most of all luscious baking projects and to-die-for cakes! I love to write and hopefully my blog posts come across exactly as if I’m actually there talking.

What makes your blog different?
I try to go that bit further with my recipes – the pictures must always look brilliant but quite often there are tutorials to help readers be able to achieve the same cakes. 

What’s your favourite blog and why?
Too difficult a question! I love blogs with a wide variety of content, brilliant pictures, that don’t take themselves too seriously. But most of all, they must include cake! I want to be The Pioneer Woman when I grow up.

What advice would you give to someone who wants to start a blog?
Just have a go – don’t worry too much about who might be reading. I’m much more natural when I’m enjoying myself and blogging because I have the urge to write/bake.

How does a good PR work with you?
Keep communicating. Use my name rather than calling me ‘Blogger’.

What do PRs do that’s bad?
I’ve always found that by being myself and keeping talking, I get on just fine with my PR contacts. I do like it when I get feedback from PR people when I’ve done posts for them though.

Do you have any surprising hobbies or interests?
I do help run our local WI, does that count? I am neither old nor do I do naked calendars – not your stereotypical WI member!

Editorial information on Casa Costello, Helen Costello and thousands of other media outlets and contacts can be found in the CisionPoint Media Database.