Weekly comms news round up 20/01/12

This week’s comms news round up curated from @CisionUK.

Facebook cost per click drops in UK by@DanFareyJones via Brand Republic

“The drop followed two consecutive quarters of rising cost per click prices in the UK, and sticks out against a 1% average rise across the UK, the US, Germany, France and Canada.”

Can analytics give us a deeper understanding of digital itself? by David Clugston via @TheWallUK THE Wall

“Analytics can provide telling depth of insight into stand-alone digital performance. One example of this is digital path-to-purchase analysis.”

Marketing gloom deepens as companies cut ad spend on traditional media by @marksweney via Guardian

“Business confidence among UK marketing executives has slumped to its lowest level in three years, as wary companies cut spending on TV, press and radio advertising in favour of price discounting and the internet, according to the latest Bellwether survey.”

London Olympic press and media centre legacy shortlist revealed by @owen_g via Guardian

“An “innovation city”, a UK “fashion hub” and a sports-based offering in partnership with Loughborough University have been shortlisted to move into the cavernous media and press centres on the Olympic Park after the Games.”

BBC Sports to relaunch website in February via @thedrum The Drum

“BBC has revealed that its Sports website will relaunch next month, with the most popular sections such as the UK and overseas homepage and the football page to be updated first.”