Weekly comms news round up 03/01/12-06/01/12
Welcome back and hope you all had a splendid holiday! Here is this week’s comms round up curated from @CisionUK.
New Facebook ad awards will recognise ‘best Facebook marketing’ via @thedrum The Drum
“Facebook has announced a new set of advertising awards in the US in a bid to build better relationships with the industry, reports Adweek.”
Mapping the social media landscape for 2011: infographic by @vikkichowney via Econsultancy
“We all know how popular (and often overhyped) social media has become over the past few years, but it’s always good to remind ourselves of its true size with the latest statistics and figures.”
Huffington Post plans to launch ten international sites by @gordonmacmillan via THE Wall
“The Huffington Post is looking to double its audience within the next two years as it seeks to form partnerships with struggling newspapers, according to a report in the FT.”
Why media businesses need to understand how shopping is going digital by @psmith via the Media Briefing
“If traditional content publishing is a cathedral, shopping is something close to being its high priest. Journalists won’t like to admit it, but as well as playing a crucial role in informing the public and campaigning on vital issues (as this week’s events have demonstrated) the media’s other key role is to tell people on what to buy.”
Brands must get ready for the connected TV world by @Jessdaviesmk via New Media Age
“Next week all eyes will be on the Las Vegas-based Consumer Electronics Show (CES) – the world’s largest consumer technology conference. This annual event helps catapult products like connected TVs into the mainstream.”
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