Weekly comms news round up 09/05/13

Here is my pick of comms news curated from @CisionUK this week.

How journalists are using Facebook’s new live Q&A feature by @SarahMarshall3 via journalism.co.uk

‘Facebook recently launched a new feature which has been used by a number or high-profile journalists in order to host conversations.

The feature is currently being rolled out, and all Facebook pages will get the option by 10 July, as will all individual accounts where the person has more than 10,000 followers.

In a similar way to a Reddit AMA (ask me anything), a person or page can take questions in real-time.’

Facebook to launch video ads in July by @gordonmacmillan via The Wall

‘Facebook is launching video advertising in its newsfeed in July, in an effort to capture some of the growing online video and television ad markets that are worth billions of pounds globally.

Like online video ads on other sites the new Facebook newsfeed video ads will begin playing automatically, but without sound with the option of turning audio on left to the user. When audio is activated the ad will play from the beginning.’

Six examples of B2B companies that shine on Twitter by Phil Osgood via Econsultancy

‘Many commenters mentioned that it would be useful to see a similar post focusing on B2B examples and I was obviously happy to oblige. 

Twitter is a difficult medium for B2B companies as it’s all too easy to simply view the platform as a broadcast medium and churn out dull corporate messages.

But here are six examples of businesses that have managed to buck the trend and create interesting or useful Twitter feeds…’

The latest media consumer findings & what they mean for digital marketers by @lauracrimmons via BRANDED3

‘Deloitte has released the results of its seventh annual Media Consumer survey and it certainly makes  for some interesting reading, here we delve into the findings and what they mean for digital marketers.

Deloitte has also produced this interactive graphic highlighting some of the findings and demonstrating the year-on-year change.’

80% of 18-24 year olds have never clicked on a Facebook ad on mobile by @Ishbel_Macleod via The Drum

‘Despite Facebook’s announcement that a third of its advertising revenue in Q1 came through mobile, research by Haygarth has found that 80 per cent of 18-24 year olds have never clicked on a Facebook ad on mobile, while almost half say they don’t look at brand Facebook pages.’